PPC contracts are not for a lifetime - so how should the agency and client alike handle the negotiations and renewal process? Read on to find out more!
Business of PPC
Hero Conf’s First Speaker Diversity Report
With a nod to SMX’s inaugural Gender Diversity Report, here’s a look at the breakdown of speakers for Hero Conf 2015 in Portland:
Whitepaper – Is It Time For A New PPC Agency?
When working with an agency, there are certain items you should keep an eye on which may elicit "red flags."
Continue Reading Whitepaper – Is It Time For A New PPC Agency?
4 Questions PPC Agencies Need To Be Able To Answer
We'll discuss sales questions that continuously pop up and the thought process behind the answers we should be giving.
Continue Reading 4 Questions PPC Agencies Need To Be Able To Answer
Is Your Agency Throwing Out These Red Flags?
When you work with an agency, there are certain things you should keep an eye on. Take notes and evaluate whether your agency is throwing out any “red flags.”
Continue Reading Is Your Agency Throwing Out These Red Flags?
[New Toolkit!] Get all the essentials you need to find the best PPC agency for you
Presented by Hanapin Marketing, Acquisio, and Optimizely, this brand new toolkit includes all the essentials you need to find the right PPC agency for you!
Continue Reading [New Toolkit!] Get all the essentials you need to find the best PPC agency for you
Setting Proper PPC Expectations Begins During The Sales Process
Setting expectations from the beginning can go a long way to ensuring both the company and the client are on the same page as you move along in the process.
Continue Reading Setting Proper PPC Expectations Begins During The Sales Process
Why We Need To Fail In Order To Move Forward
I’m a firm believer that you must make mistakes in order to learn and progress in your career. Find out why!
Continue Reading Why We Need To Fail In Order To Move Forward
How PPC Creates Synergy Throughout The Marketing Program
PPC both complements and positively affects other areas of your online and offline marketing programs.
Continue Reading How PPC Creates Synergy Throughout The Marketing Program
Build And Sustain Successful PPC Relationships
Learn how to build and sustain a successful relationship with your client and how you can take a proactive approach to having a happy client.
Continue Reading Build And Sustain Successful PPC Relationships
[New Whitepaper!] PPC Expansion: Building A Case For Your Leadership Team
Explores the strategic benefits PPC provides and teaches how to build upon your PPC program to prove its value to your leadership team.
Continue Reading [New Whitepaper!] PPC Expansion: Building A Case For Your Leadership Team
How PPC Provides Competitive Insights To Organizations
Read on to learn about this strategic benefit that PPC provides to an organization.
Continue Reading How PPC Provides Competitive Insights To Organizations
