This post will go through the various aspects of the decision-making process of whether to hire a PPC agency or a traditional agency.
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Business of PPC
3 Areas To Analyze Before Taking On A New PPC Account
We’ll be discussing a few examples of what to look for when contemplating whether to take on a new PPC account or not.
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Utilize PPC To Fill Other Marketing Funnels
Paid search provides a great opportunity to fill other marketing funnels with leads and/or cross selling opportunities.
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When You Should Charge For PPC Audits – AKA How To Land A New Client
This post will go through the ins and outs of offering paid audits and how to think about whether or not it’s right for your agency.
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Should You Specialize To Grow Your Agency? And, An Introduction To VINS.
You should specialize to grow your business. The longer answer is that the amount of your business that you specialize in depends.
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When To Draw The Line With Prospects – Also Known As When To Choose Sanity Over Growth
This post will go into my thought process about the concept of when to draw the line with a prospect and tell them no.
Uncertain Waters: Dealing With Executive Management Change
A member of my client’s senior leadership team recently left the company. Let’s discuss some ways to navigate through an executive management change.
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Best Sources And Techniques For Identifying Great Talent
Learn the best sources for finding employees, techniques for identifying great talent, and also whether or not you should hire full-time, part-time, or freelancers.
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Road Trip: How a Small Agency Funds SEM Conferences
There are so many great SEM conferences. Who wouldn’t want to attend them all? We found a way to raise money to attend.
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When To Hire Your First Employee
This post will touch on the specifics of when to hire the first person and tangentially many of the related decisions you have to make and consider.
Target New Audiences Through Paid Search
PPC provides a highly controllable channel from which you can test, forecast and project business goals and performance.
PPC RFPs: Balancing Value & Investment
RFPs in the PPC world can be difficult and trying for both the client and responding agencies. How can each help the process along smoothly? Read on to find out!
