It is important to consistently test new markets and audiences, whether they are truly brand new or indicated by other channels as being of further interest.
Business of PPC
3 Tips For Conducting An Effective Client Call
The largest obstacle to early success with new clients can be tied directly to the effectiveness of client calls.
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Why A Dedicated Analyst Is Beneficial To Your Accounts
Our new paid search department setup allows us to give more attention to our clients and accounts and focus on conducting the tasks that make the biggest impact.
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Identifying Your Ideal Customer Through Persona Analysis
Let’s dive in and discuss where you can find persona related information in your PPC accounts and how to turn it into actionable account work.
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How I Would Evaluate A PPC Agency’s Performance If I Were A Client
Here’s how I would think about how to manage the process of hiring a PPC agency and evaluating performance.
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Learn Epic PPC Tips and Tricks from Hanapin Marketing experts! [Webinar]
At Hanapin Marketing (producers of PPC Hero and Hero Conf), we are constantly learning and discovering new tips and tricks in PPC. We’ve experienced both the successes and the pitfalls that come with an industry that is constantly changing and...
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[Whitepaper] How To Save Time On Your PPC Management
PPC management can be very time consuming and tedious. Sure, there are fun parts where you get to be a creative problem solver, but there are other things that feel mundane. Luckily for you, there are ways to save time...
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4 Red Flags That PPC is Not Right For Your Business And What To Do About It
As I get exposed to working with more and more clients, I’ve come to realize that many of their businesses are not a good fit for PPC.
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How To Transition Between PPC Managers
While transitioning between account managers can be stressful and sometimes unplanned, it can also be an opportunity to reinforce your relationship with the client and breathe new life into an account.
Case Study: How We Turned a Client from Near Loss to Best Friend
See how we adjusted our communication style and how that adjustment ultimately turned an anxious client into one that was full of trust and confidence in our ability to grow its paid search account
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How To Transition Between PPC Managers [New Whitepaper!]
While transitioning between account managers can be stressful and sometimes unplanned, it can also be an opportunity to reinforce your relationship with the client and breathe new life into an account. This whitepaper outlines how can you be prepared, what...
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Volume or Return? – Where to Focus PPC Performance for Your Business
One of the key questions we ask day one is: “What’s the most important metric or goal for this/these account(s)?”
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