Pitching initiatives are an important way to grow an account but they also serve as a way to show your clients you are on the cutting edge of PPC.
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Buying Cycle
Why The Purchase Funnel is Important For Your Campaign Structure
We all know the typical structure for campaign build outs, but with a full-funnel PPC strategy, we can increase our chances of being top of mind when that user decides to make a purchase.
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[New Whitepaper!] The Impact of PPC on Your Business
PPC provides a highly controllable channel from which you can test, forecast and project business goals and performance through. It's time to begin (if you’re not already) utilizing the channel to power your entire marketing plan.
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Use AdWords Similar Audiences To Reach Your Uncovered Audience
Hopefully there comes a time when you (the advertiser) have hit your goals and maybe even that mysterious point of diminishing return, and you ask yourself, “Now what?” It’s time to grow but you’ve maxed out your return within your...
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The Rest of the Story: Converting Leads to Sales
Over the last few months, I have been working with my lead generation clients to help improve their click to lead rates. As we rolled out new landing pages and saw lead volume increase significantly, I started to ask the...
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Understanding Your Keyword Performance Better with Google’s Search Funnel Reports
I’ve always taken a bottom line approach to evaluating keyword performance. I want to know how much was spent on clicks, how many conversions those clicks generated, and if my keywords are profitable and performing to client or in-house goals....
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PPC & Brand Awareness: Are You Doing it Right?
PPC is a method of converting impressions directly into leads and sales. The typical measurements of success for begin with click through rate and conversion. PPC lends itself to this because of its simplicity in measuring – X clicks resulted...
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Learning From Amazon to Increase Ecommerce Impluse Purchases
We’ve all been there at one point. You are out shopping and just wandering the many aisles of your favorite store or at the outlets with no buying intent in your mind. However, you end up with a whole new...
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The Seven Best PPC Lessons from February 2013
So what it was a short month? Having two fewer calendar days doesn’t mean that the staff of PPC Hero didn’t come away with life changing lessons and insights. We now present to you the best things that we began...
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Search Funnels Have Arrived in the AdWords Interface. Use Them.
Lost amid last week’s reactions to Google’s new Enhanced Campaigns was a pretty nifty enhancement to the Google interface. Search funnel information is now available for inclusion in the AdWords reporting, right alongside the rest of your data. As long...
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Benchmarking PPC in your Industry for the Holiday Season
It’s the most wonderful time of the year… or is it? We sat down in the Hanapin Marketing offices last week to discuss our account projections this holiday season. “Don’t forget to spend heavy going into thanksgiving,” was the cry...
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Calculating Adjusted ROAS to Measure Account Performance
As sad as it may be to whomever Google’s version of Thomas Jefferson is, all leads are not created equal. Account-wide CPL goals are a great way to measure overall performance, but true profitability for lead generation relies on back-end...
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