Google will pair your target with the placements that most frequently lead to post-click conversions through a feature called Display Select Keywords (DSK).
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Case Studies
How We Increased Ecommerce Pinterest Revenue by 1042%
See how Hanapin was able to increase Pinterest revenue by 1046% and reach entirely new customers.
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How Dynamic Keyword Insertion Helped Increase Impression Share By 36%
Learn how DKI Ads helped to not only improve CTR but also improved key metrics such as impression share, impressions until conversions and lowered CPCs.
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[New Case Study!] How We Increased Android App Installs by 7.8% With A Click Of A Button
This case study discusses how changing a simple AdWords default setting increased Android app installs, while also staying below CPI goal.
Analyzing Facebook Performance Thru Multi Channel Funnels
Learn how to use Google Analytics to better understand the performance of your Facebook advertising.
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Maximizing Trade Show & Expo Sales with PPC
If you or your clients’ businesses are hosting an exposition or trade show, utilizing PPC contribute to an improved ROI. Today you'll learn 4 crucial steps that have lead to success in promoting ticket sales for expos and trade shows.
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The Tale Of 2 Landing Pages: An Ecomm Fable
Testing is an integral part of any successful campaign. Read this case study regarding our test for ecommerce landing pages.
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How De-Selecting One Checkbox Completely Changed An Advertiser’s Lead Quality
Anyone who has used PPC as a channel for lead generation knows that there are two things that are always at the top of everyone’s mind – lead volume and lead quality.
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How Does Match Type Impact Performance?
We've reviewed a year's worth of PPC keyword match type data and are excited to present our findings!
How A Lead Gen Strategy Increased PPC Revenue For An Ecommerce Account
Read this case study on how online marketing synergy helped one advertiser increase PPC revenue for an ecommerce account using a lead generation strategy.
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Three Things I Learned About Our Lead Generation Clients
I was recently checking out Hanapin’s very own Carrie Albright’s post on what she’s learned from a year’s worth of hourly ppc data across e-commerce accounts. This post inspired me to find out what I can learn about user behavior...
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What We’ve Learned From 1 Year’s Worth Of Hourly PPC Data
We've gathered hourly performance data from 8 different ecommerce accounts. Check out our findings and what it means for you.
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