I have the perfect statistically-backed story to show why you need to be bidding on brand terms, and the revenue coming in on brand terms is not guaranteed revenue for your company without the Paid Search efforts.
Continue Reading Don’t Let the Competition Steal Your Revenue. Bid On Your Brand Terms!
Learn how we implemented a weekend bidding strategy that reduced cost per acquisition while still managing to grow weekend lead volume.
Continue Reading Weekend Bidding Rules For Better Cost Per Acquisition
We’ve compiled data from many of our Shopping campaigns that have been opted into Search Partners over the last 10 months. See what our data says.
Continue Reading Analyzing 10 Months Worth Of Google Shopping Search Partners Data
My client needed to increase paid search spend an additional $100K over the amount they originally budgeted for. This is how we did it.
Continue Reading How We Quickly And Profitably Ramped Up Spend
Brand can be a signal of trust. RLSA takes advantage of the light bulb effect that is a side effect of brand familiarity.
If you have a diversified PPC strategy and are quick to adapt, you can take a bummer of a situation like policy restrictions and turn it around.
With LinkedIn, target an audience of manageable size that’s going to net quality traffic, but isn’t so large that your budget is eaten up by irrelevant traffic.
Continue Reading Analyzing The Results Of Various LinkedIn Targeting Techniques
Read on for the story of a Top Performer campaign and what it took to generate success.
Continue Reading Top Performer Campaigns: Case Study of Hipster PPC
While user engagement is a non-traditional PPC goal, there are optimizations and strategies we can take to drive qualified and engaged users to the site.
We are always trying to improve quality score, theorizing the factors that impact this number, and striving to get our clients to understand it’s impact.
Continue Reading A Study Of Quality Score And Recommendations We Can Act Upon
Read how two new Google Shopping campaign types were created in order to improve conversions and efficiency.
Continue Reading Segmenting Top And Poor Product Performers – A Google Shopping Case Study
Review extensions are not a myth and today we’ll not only go over the top pathways for approval and disapproval, we’ll also see how one account was impacted.
Continue Reading Review Extensions: AdWords’ Mythical Monster
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