With the right mindset and monitoring in place, many advertisers may see that Yahoo Stream Ads actually perform well.
Continue Reading How Yahoo Stream Ads Opened Up Doors For One Client
Case Studies
Bidding Strategies: A Pair of Case Studies
Bidding strategies are important to test. Looking at the typical behavior of the account should help choose the correct strategy to improve performance.
A View Into How We Tackled Project Management
One of the great things about digital marketing is the ability to quickly scale your work. By working smarter and more efficiently you learn more and find additional ways to get the most out of your time.
Continue Reading A View Into How We Tackled Project Management
How I Increased Leads For My Client In A Niche Industry
I am going to show how I was able to turn an account with too few leads into an account with a large volume of leads without sacrificing quality.
Continue Reading How I Increased Leads For My Client In A Niche Industry
Don’t Forget The Basics! Audit Your Account – A New Case Study
Someone who isn’t intimately familiar with every detail of the account and client can provide some good insight and new ideas.
Continue Reading Don’t Forget The Basics! Audit Your Account – A New Case Study
How Bing Ads Tablet Bid Modifiers Helped Reduce CPA by 47%
The PPC industry is always evolving and changing. One of the biggest changes to impact the PPC community was the roll-out of AdWords enhanced campaigns and Bing Ads compatibility with AdWords enhanced campaigns. While some great features have been made...
Continue Reading How Bing Ads Tablet Bid Modifiers Helped Reduce CPA by 47%
Case Study: How We Turned a Client from Near Loss to Best Friend
See how we adjusted our communication style and how that adjustment ultimately turned an anxious client into one that was full of trust and confidence in our ability to grow its paid search account
Continue Reading Case Study: How We Turned a Client from Near Loss to Best Friend
Easy Ways To Measure The Value of Branded Campaigns
Using Google Analytics and Adwords data this post goes into detail using a client as an example of how to successfully measure the value of brand campaigns.
Continue Reading Easy Ways To Measure The Value of Branded Campaigns
Tiny Ad Tests That Make a Huge Difference
Ad testing is important to PPC best practices. There are several ad tests that are small changes that have made big differences in my paid search accounts.
Excel Correlation, Causation, and Optimization
Discovering why an account's performance is down isn't always as easy as a stroll through the change history. Sometimes, it takes a little creativity. Sometimes, it takes Excel.
Continue Reading Excel Correlation, Causation, and Optimization
What PPC Impression Share Really Tells You
Impression share metrics are often used as the key indicator of one’s market share. Our case study reveals that this metric can be quite misleading.
The Real Impact of AdWords Close Variant Changes
A look at data from existing accounts on how close variants affect performance. Check out the findings for eCommerce and lead gen performance on PPC Hero.
Continue Reading The Real Impact of AdWords Close Variant Changes
