I am going to share a case study which proves that focusing on lead quality is the first and best way to improve business performance.
Continue Reading Quality vs. Quantity of PPC Conversions: A Case Study
Case Studies
Performing Competitive Analysis – How to Stay Ahead of Your Competition
A few months ago, the Hanapin team conducted a thorough competitive analysis for one of our largest clients. This particular client wanted to know how they fared against their competition in the Google marketplace when showing in the same auction....
Continue Reading Performing Competitive Analysis – How to Stay Ahead of Your Competition
Save Time & Increase Performance Through Bid & Budget Automation
Last month while at Hero Conf, I had the opportunity to speak on a panel about bidding and budgeting. I learned some really unique Facebook bidding and budgeting strategies, along with gaining a deeper understanding of how automated bidding can...
Continue Reading Save Time & Increase Performance Through Bid & Budget Automation
Leave Your Digital Comfort Zone by Rethinking PPC Optimization Formulas
Recently, we noticed that we were getting a bunch of campaigns stuck in the "comfort zone." Volume levels were struggling and there was no way to put them on the rise. You know the feeling, right? Anyway, more volume was...
Continue Reading Leave Your Digital Comfort Zone by Rethinking PPC Optimization Formulas
The Rest of the Story: Converting Leads to Sales
Over the last few months, I have been working with my lead generation clients to help improve their click to lead rates. As we rolled out new landing pages and saw lead volume increase significantly, I started to ask the...
Continue Reading The Rest of the Story: Converting Leads to Sales
Steering An Automated Ship: How To Avoid Bidding Pitfalls [New Webinar]
Back in February, Acquisio and Hanapin experts did a live webinar on Acquisio’s new Bid and Budget Management feature. As a follow-up, this webinar revisits the Bid and Management feature with insights on new case studies and the benefits of...
Continue Reading Steering An Automated Ship: How To Avoid Bidding Pitfalls [New Webinar]
How Your Average CPC is Lying to You
“Averages lie.” I had a few statistics courses back in college with a professor who was fond of saying that. Seems like he might’ve gotten that turn of phrase from someone else, now that I think about it. This is...
How to Catch an Affiliate Red-Handed in PPC
It’s important to understand that in PPC, you’re often part of a bigger picture than you realize. Whether in-house or agency, there are many moving parts– external non-Google display buys, social networking, old media advertising, SEO, webinars… the list is...
Continue Reading How to Catch an Affiliate Red-Handed in PPC
Holy Sidekick! The Ultimate PPC Partner Takes on Refined Targeting
Heroes change the world. They capture hearts with grand gestures of selflessness and gallant efforts to overcome the world’s toughest obstacles and adversity. I know heroes. I manage PPC campaigns for nonprofit organizations doing good work every day to make...
Continue Reading Holy Sidekick! The Ultimate PPC Partner Takes on Refined Targeting
How to Pitch Bing Like a Champion
Bing, love it or hate it, can be an invaluable platform for anyone looking to make the most of his or her PPC budget. If you're waiting for the perfect argument to come along and convince you (or your boss)...
How Restructuring Improved Quality Score & Reduced CPA by 23%
Today’s post comes from Chris Swan. Chris is a fully qualified PPC manager for Jellyfish with five years experience specializing in PPC. He began working globally for brand awareness clients, picking up on the importance of site engagement metrics as performance indicators –...
Continue Reading How Restructuring Improved Quality Score & Reduced CPA by 23%
Navigating The Maze of Changing Goals and Objectives
For January’s series post we are taking a look at our PPC wishlists. What tools do we all wish we had available to make our lives that much easier? Where do our chief frustrations stem from and what band-aid solutions...
Continue Reading Navigating The Maze of Changing Goals and Objectives
