In part two of our series highlighting the importance of CROLP (Conversion Rate Optimization/Landing Pages), we’ll be diving into a case study of just how drastically a new landing page can improve performance and conversion rate. If Kayla’s post yesterday...
Case Studies
Maximize Efficiency With Dayparting in Small Accounts
Working in PPC is all about making the most of what you have. Whether it’s maximizing clicks on a budget, meeting (and surpassing) your Cost per Conversion goals, or just massaging your keyword bids to find the optimal position for your...
Continue Reading Maximize Efficiency With Dayparting in Small Accounts
Deeper Understanding of CPA Bidding: Best Practices, a Case Study and Breaking It Off
As part of our ongoing series on automation and time-saving, we felt that talking about AdWords’ Cost-Per-Acquisition bidding was a must. Aside from the Display Campaign Optimizer, which is a whole post in and of itself that will happen at...
Building A Mobile Landing Page With HowToGoMo: A Case Study & A How-To!
Now that you’ve got Client Buy-In for Mobile and learned about Mobile Landing Page Best Practices, It’s time to build a mobile site if you don’t have one! If you have a Google Rep, I don’t think there’s any way...
Continue Reading Building A Mobile Landing Page With HowToGoMo: A Case Study & A How-To!
You’re Closer to Being Mobile-Traffic-Ready than You Think: PPC Case Studies
Now that you’ve used Kayla Kurtz’ amazing tips to get buy in from your clients on targeting mobile, it’s time for you to actually go out there and do it. Often, people put off targeting mobile devices with their paid...
Continue Reading You’re Closer to Being Mobile-Traffic-Ready than You Think: PPC Case Studies
Improve PPC Results by Ignoring Conversions – Case Study
Can relying on interface data, specifically lead numbers and CPL significantly hurt your PPC accounts’ performance? The following is a case study that sheds light on exactly this, and will show you why I have cut down on the time...
Continue Reading Improve PPC Results by Ignoring Conversions – Case Study
Case Study: Writing Effective Sales Ads
In my experience with PPC, I’ve always had great performance outcomes from running sales ads. They typically outperformed generic product or DKI ads, but I had never tested different elements within sales ads themselves. When one of my clients was...
Case Study: The Effects of Modified Broad Match Keywords
In July of last year, Google announced the global roll out of modified broad match keywords that had a greater reach than phrase match and more control than broad match. PPC advertisers welcomed this new match type as a way...
Continue Reading Case Study: The Effects of Modified Broad Match Keywords
Case Study: Bid Changes
As a PPC account manager, I have the pleasure of new and exciting challenges with each new client I take on. Recently, I took on a client that was the pace setter for their PPC industry. What I mean by...
Case Study: Refining Mobile Campaigns
Last month, our team compiled a review of PPC in 2010 and what we expect this year. Mobile marketing is definitely something we couldn’t overlook. Over 80% of the US population currently carries mobile phones (according to Punchkick Interactive), and...
Case Study: Improving Low Quality Score Accounts
Do you remember playing the game Telephone as a child? One person whispers a sentence into the ear of the person next to them, who whispers it to the person next to them and so on down the line, while...
Continue Reading Case Study: Improving Low Quality Score Accounts
Case Study: Using Google Trends to Discover New PPC Opportunities
Google provides marketers and site owners a range of great, free tools to perform keyword research. One tool that often flies under the radar of many PPC marketers is Google Trends. The value of a keyword research tool like Google...
Continue Reading Case Study: Using Google Trends to Discover New PPC Opportunities
