Clients often hesitate to try PPC. Two of the most commonly cited reasons are they’ve heard it’s expensive, or campaigns are difficult to manage. But all of this is half-baked information. You know how profitable a well-planned PPC campaign can...
Continue Reading 9 Ways for Agencies to More Easily Sell Clients on the Benefits PPC
Everyone knows if you don’t give regular care and attention to something it can start to deteriorate. This could apply to your house, garden or even your health and fitness. This concept – called ‘campaign drift’ – can equally apply...
Continue Reading Avoid Campaign Drift to Keep Your Clients Happy
Businesses use chatbot marketing to improve the customers experience. Discover how chatbot marketing is changing the way customers interact with brands.
Continue Reading Why Chatbot Marketing is the Future in Marketing
How do we structure our days so that they are both fulfilling and productive? Carefully thinking through how we spend our hours is critical to success.
One expert digital marketer describes five checkpoints that will ensure a smooth, relaxed, and stress-free client call.
Continue Reading 5 Techniques to Make Any Client Call a Breeze
One Paid Media Strategist shares how to create an in-depth campaign strategy proposal for a boss or client.
Continue Reading How To Create State-of-the-Art Campaign Proposals
Learn how to make PPC account transitions effective and efficient, for your replacement, manager(s), and other stakeholders.
Continue Reading PPC Account Transitions: 4 Parts Of A Smooth Handoff
An experienced Group Account Director highlights the top requests that clients ask of their agency and how to deliver them.
This post covers how paid media managers should prepare, manage, and follow up on difficult conversations with managers, clients, or teammates.
Continue Reading Navigating A Successful “Difficult Conversation”
This post gives 5 tips on how to simplify your writing so you can easily persuade your boss or client and ensure your messages are read.
This blog covers methods to aid digital advertisers as they navigate through this period of uncertainty so they are prepared once the industry normalizes.
Continue Reading Methods for PPC Success in Times of Uncertainty
With a change in year, I encourage all paid media professionals to consider doing a PPC reset. Get a new outlook on your accounts and hit big goals in 2020.
Continue Reading PPC Reset: Refresh Your Outlook on Your Accounts
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