View-through conversions are conversions where a customer saw—but didn’t click— a display ad on the display network before completing a conversion. – source Agencies and account managers want to report this, or a portion of these to their clients and...
Continue Reading 3 View-through Conversion Attribution Problems
It’s actually been a fairly dry week for April, but nonetheless, the PPC Hero series team has loaded you up with plenty of ideas for how to make things happen now that are better for later. From client communication, to...
Continue Reading April Showers Bring May PPC Flowers: Series Wrap Up
For our first installment in the April PPC management series, I’m going to focus on something that may not initially come to mind when thinking about how to start off a new account on the right foot: client services. All...
The Internet marketing industry has doubled in size in just a handful of years and is expected to surpass $55 billion in revenue by 2014. That’s only two years from now! What’s more is that this year, online ad spend...
Continue Reading In-House vs. Outsource: The Dirty Paid Search Debate
If you’re working for a paid search agency or freelancing on your own schedule, approaching your clients for additional budget can be a daunting task. How much should I ask for? What will they get in return for their additional...
Continue Reading How to Leverage Lost Impression Share For More Budget
With my birthday and 6-month wedding anniversary recently passing, I am feeling a bit professorial. Please stay with me here, though. I think that you’ll find something on this page that shakes the way you approach managing your PPC account(s)....
When considering hiring or switching agencies, you want assurance that your account performance isn't going to tank. Here are 7 Habits of Highly Ineffective PPC Agencies so you know what to avoid. 1. They Don’t Know their Strengths A PPC agency...
Whether it’s to your boss, a client, or someone you care about, finding ways to say “yes” makes people love being around you. It also forces you to grow far outside your comfort zone, and growth like that typically leads...
Ideally, you’ll be working with a client for several years, but since we live in an un-ideal world, sometimes clients shop around with different agencies, freelancers or in-house PPC managers before they find one that sticks. It’s also not unheard...
Continue Reading 5 Tips for Transitioning an Established PPC Account
Over the past week I have been at Pubcon 2011 in Las Vegas. This was one of the first times that I had thought about setting up each and every PPC account the same. I went into a session by...
We’ve all been there. You have a new strategy for a client, and given that the client’s time is not infinite, you only have a few minutes to convince them of the worth of the strategy. This short amount of...
Continue Reading Three Ways to Quickly Convince your Client with a New PPC Strategy
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