Get pointers on crafting an actionable digital marketing meeting agenda with 2 templates you can use for your own future meetings.
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Use this story-telling device to enhance PPC reporting
You have a client, they want more leads, more sales, more content downloads, more webinar registrations. But there are forces working against them: limited budgets, competition, a poorly designed website, bad creative. The strategy you draft is how you will...
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How to Prepare For An Internal Client Transition
Internal client transitions can be stressful, but they don't have to be impossible. In this post, I explore the numerous things I have learned along the way that will make transitioning on or off a new account a smooth process!
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How To Nail Your Next QBR
Just seeing the term QBR can make someone sweat. Although QBR's can seem scary, they can be extremely beneficial. After reading this guide, you should see QBR's as a way to get to know your client and their business better,...
When National News Impacts Your Client
Staying up-to-date on the latest events that may impact our clients in a negative or positive way.
New Client New Industry? Where to Begin
This blog post provides advertisers methods and strategies for preparing for a new client in an unfamiliar industry.
What Else Is Affecting Your PPC Advertising?
Learn four things to begin incorporating into your client calls that will lead to building a more holistic and effective PPC strategy.
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Aligning PPC Tactics & Strategy for Success
Strong account performance can be overlooked if a client or key decision maker doesn’t understand how the individual tactics are tied to the larger strategy.
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5 Things That Matter To Brands When Working with An Agency
We wanted a better pulse on what attributes brands consider the most important things when working with an agency, as well as the things they wish their agencies were better at. So we asked! Click through for the results.
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What it Means to Provide Value as a Digital Marketer
A deep dive into how we think about the value of our work. Learn to provide insight rather than data, connect to business results, and plan to execute.
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Quick Tips to Earning Trust When Onboarding a New Client
In observing onboarding, I have found a few helpful hints that will help account managers to gain their client’s trust early.
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6 Pro Tips for Managing PPC Client Relationships
Get the top tips for PPC client relationship management that will help set you up for a long prosperous career in PPC!
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