In this post, we’ll discuss a few strategies and ways to analyze the recruiting process to put your PPC agency in the best position to win the business.
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Pay Attention To Agency “Red Flags”
Recently, we discussed "red flags" for agency relationships. Today, we're going to go over a few more areas of concern which may facilitate looking for a new PPC agency.
Handling PPC Client Agreement Renewals
PPC contracts are not for a lifetime - so how should the agency and client alike handle the negotiations and renewal process? Read on to find out more!
Whitepaper – Is It Time For A New PPC Agency?
When working with an agency, there are certain items you should keep an eye on which may elicit "red flags."
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4 Questions PPC Agencies Need To Be Able To Answer
We'll discuss sales questions that continuously pop up and the thought process behind the answers we should be giving.
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Setting Proper PPC Expectations Begins During The Sales Process
Setting expectations from the beginning can go a long way to ensuring both the company and the client are on the same page as you move along in the process.
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Build And Sustain Successful PPC Relationships
Learn how to build and sustain a successful relationship with your client and how you can take a proactive approach to having a happy client.
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Pros And Cons Of Hiring A PPC Agency Or Traditional Agency To Manage Your PPC
This post will go through the various aspects of the decision-making process of whether to hire a PPC agency or a traditional agency.
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The Client Relationship Mistake We All Make
Many of us make a mistake on a daily basis that we don’t even realize we’re making. Find out what that mistake is.
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When To Draw The Line With Prospects – Also Known As When To Choose Sanity Over Growth
This post will go into my thought process about the concept of when to draw the line with a prospect and tell them no.
Using Auction Competitors To Tell a Business Story
There are common questions that Jeff Allen hears from prospects and executives. The frustration is palatable and the solution is simple. Find out more.
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PPC RFPs: Balancing Value & Investment
RFPs in the PPC world can be difficult and trying for both the client and responding agencies. How can each help the process along smoothly? Read on to find out!
