Here’s how I would think about how to manage the process of hiring a PPC agency and evaluating performance.
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Client Relations
Setting Clear PPC Expectations From The Beginning
Setting expectations is a way to be successful with clients. Using a timeline to show the client the direction the account is a great way to set expectations.
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Scaling Yourself By Simplifying Your Ideas
Find out what one lesson Jeff Allen learned in his first year as President of Hanapin Marketing that he uses almost every day.
Better Prepare For PPC Account Transitions
Learn how you can be prepared, what steps you can take for a smoother transition, and how to keep all parties on the same page during a PPC transition.
How To Communicate Effectively With Clients Using A PPC Timeline
A timeline can be a great tool when communicating projects to clients. PPC timelines are great for planning and documenting tasks that take place in the account.
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How To Transition Between PPC Managers
While transitioning between account managers can be stressful and sometimes unplanned, it can also be an opportunity to reinforce your relationship with the client and breathe new life into an account.
It Takes Two To Make A Thing Go Right—A Tale of Two Clients
So perhaps not ALL good PPC advice can come from a hip-hop song from the 80’s, but I think it certainly applies in this case. As account managers, we are given accounts and told to make them grow, make them...
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Using Basecamp for Effective Paid Search Management
In this post we will cover what is included in Basecamp and then cover some ways you can use the program for effective account management.
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Manage Your PPC Clients More Effectively By Identifying Personalities
Based on my personal observation of client behaviors, I’ve been able to categorize them into various personality types.
Continue Reading Manage Your PPC Clients More Effectively By Identifying Personalities
How To Better Connect With Your Client
A major goal of PPC client communication is achieving that personal connection with your client that leaves them loving you and, more importantly, trusting you.
2 Important Ongoing PPC Agency Services
You may not be looking for full PPC management services, but you know that you need extra eyes on the account. We list two ongoing services that PPC agencies can offer.
PPC Agency Consultation Services
Some PPC accounts don't require agency management, but rather consultation from time to time. One-time and ongoing consultation may be the right option for you.
