Wanna know what’s better than delivering good news to a client? Squeezing every last drop of impact out of that delivery. Easier said than done, right? Well, not really.
Continue Reading Show Don’t Tell: High-Impact PPC Storytelling
Client Relations
Uncover These 5 Items To See If Your Agency Is On Top Of Things
Bringing your agency into your circle of trust is a big deal. Below are five items to see if your agency is on top of things and has your best interests in mind.
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Expect Accountability From Your PPC Agency
As a client, you should expect accountability and professionalism from your paid search agency. Your agency should take the time to learn your business and genuinely care about the success of your campaign.
Why It’s Crucial To Audit PPC Accounts Ahead of Management
PPC account audits allow the agency to get a solid introduction to the campaigns they may end up managing, while the client can learn more about the agency.
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Why We Ignore Net Gains In PPC
Many reports ignore net gains by presenting data in some variation of the format: This table does a decent job of showing performance (of course there would be more metrics like CPC and conversion rate) but it doesn’t make it...
What I Learned During My First Year in PPC
My 1-year anniversary at Hanapin is this month, and what a year it’s been!
Finding the Right Fit – The Importance of Client/Agency Culture Alignment
Based on recent on-site visits & meetings, we share what has allowed our team to align communication, strategy & initiatives with clients.
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Advanced ABCs of PPC – Terminology & Strategies to Remember
Uncover advanced PPC terminology and concepts to keep in mind as you manage your paid search campaigns.
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Is a Lack of Power Balance the Root of All PPC Issues?
There was a fascinating article in the Journal of Management last week on when, why and how some leaders use their power to benefit themselves and others use it to benefit a team, organization or even society as a whole....
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PPC Roundtable: Ideal Client Workload
PPC Specialists are constantly in demand as the paid search landscape is so vast and continues to grow. With the increase in demand comes a discussion of how many accounts one individual specialist should manage at any given time. Thus, we asked the team...
Functional Vs. Performance Paid Search Strategies and Tactics
The way I have come to see things, you can take two, sometimes conflicting actions to an account. You can increase functionality or you can drive performance. I’ll emphasize, “sometimes conflicting” because there are certainly many times where making a...
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6 Factors to Assigning the Right PPC Account Manager
New client account assignments are not a task to be taken lightly. In fact I would say this might be one of the most crucial steps in onboarding new business. Account Managers (AMs) can’t be assigned like used car lot...
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