PPC is an industry awash with metrics, many of which are less important than others. One which you cannot afford to ignore is Share of Voice. Beyond “visibility of your campaigns compared to your competitors” what actually is Share of...
Competitive Analysis
Competitor Monitoring: 7 ways to keep watch on the competition
Competitor monitoring is an important way of keeping your eye on the ball and making sure you're not missing any tricks and losing ground to your rivals. Here are seven ways to stay ahead of the game.
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The Most Expensive Keywords For 2022
These must-see charts illustrate how keyword costs are shifting in 2022 and which industries have the highest CPCs.
TikTok Ads vs. Instagram Reels Ads— Who Takes It All?
When Instagram Reels rolled out its advertising option, we were eager to test it immediately, in parallel to its biggest rival, TikTok.
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Tips for an Effective Competitor Landing Page Analysis
Competitor landing page analysis can help you craft a more effective PPC campaign. Here are six actionable tips on how it’s done.
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6 Ways To Conduct an In-Depth Competitive Audit in 2022
Competitor audit is essential to excel in your industry’s market in 2022. Read more to find out how can carry out an effective competitor audit.
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How to Perform Content Gap Analysis for Your Brand
Learn how to conduct a content gap analysis. Discover how to find weak spots in your content marketing and fill in those gaps to get more people to your site.
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The Most Underutilized Microsoft Advertising Features
Get the best for your campaigns by testing these underutilized Microsoft Advertising features, as chosen by Microsoft themselves.
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Competitor Strategies for Lead Generation – A Case Study
A case study on how one paid media marketer set up successful competitor campaigns to help a brand drive more high-value leads.
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Sustaining Client Relationships When Marketing Budgets Are Low [3 Tips]
Here are 3 tips to sustain the relationship between an account manager and a client when paid media marketing budgets are low.
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The Great Brand Keyword Debate: What You Need To Consider
We have been answering the questions of “Should I bid on my brand keywords?” and “Should I bid on competitor keywords?” since Google AdWords (now Google Ads) was first introduced. We all have personal opinions about the ethics of bidding...
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Competitor Analysis & CRO with SEMrush
Competitor analysis helps clarify the user journey by giving you the full view of the competitor landscape. This article takes a look at how to use SEMrush to complete competitor analysis.
