Lots of crazy stuff has happened in PPC during 2012. Even though that’s been true pretty much every year since its launch, we at PPC Hero felt that it was a big enough year to justify its very own series. ...
Continue Reading Lessons Learned From AdWords Flexible Reach
The Display network is a beast. This is just a fact. An even truer fact is that Display will run away with your budget and CPA if you let it. We had a recent request at PPC Hero for some...
Continue Reading 10 Ways to Decrease Your Display Network CPA
Learn more about the Google Display Network and Placement Fraud and how you can protect yourself.
Continue Reading Google Display and Placement Fraud – Is Your Money Being Wasted?
In this post, I’ll show you how to structure Display campaigns for direct response. This myth ties in with the last myth, but the myth that Display is terrible for direct response is silly. There are so many ways to...
Continue Reading PPC Myth Busting! Myth 3: Display is Terrible For Direct Response
Last time on PPC Myth Busting, I busted the myth that Google Analytics is complicated to use by showing you three easy ways to get information you can start using in managing your accounts right away. Today I’ll be tackling...
Continue Reading PPC Myth Busting! Myth 2: Display Is Really Expensive
This week, Google softly launched an incredibly valuable improvement to Ad Extension reporting metrics in AdWords; you can now view conversion data for your ad extensions. I have deemed this a soft launch because there has been no official statement...
Continue Reading New from Google: AdWords Ad Extensions Conversion Data
Google’s Display Network can be a great place to generate some additional traffic, leads, and branded exposure. While text ads go a long way in garnering attention, sometimes an image ad can grab searchers’ attention more quickly, especially considering the...
Continue Reading Google AdWords Display Ad Builder Made Even Easier
You’ve heard it before: “Display just doesn’t work for my account”. But, this is a below the line comment, as the Oz Principle would say. Which means that the people saying that aren’t owning the accountability for making Display work...
Continue Reading 4 Steps To Display Success for EVERY PPC Campaign
We here at PPC Hero love giving you, our readers, lots of resources to help you manage your accounts even better than you already do! And of course, we always appreciate your comments that help us become better managers as...
Continue Reading PPC Toolkit: Resources for Improving Your PPC Accounts
In recent months, I’ve scarcely been able to read an online article or visit an industry news site without a Google banner ad reminding me to “Watch This Space.” Of course, the ad is part of Google’s ongoing and sizeable...
Continue Reading The Future Keeps Getting Brighter for Display Advertising
We hope you’ve enjoyed this month’s PPC series on How To Succeed On The Display Network. If you missed any part of this week-long series, you can revisit it at anytime by clicking on the Blog Series tab at the...
In the final topic for our series on how to succeed on the display network, I’ll be discussing display network strategy. I’ll break strategy down into three parts: Goals – What you intend to accomplish with your display campaign. Channels...
Continue Reading Display Network Strategy: A Three Part Approach
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