This is the third post in PPC Hero’s series on How to Succeed on the Display Network. This post focuses on some of the newest developments Google has made and how they apply to making the Display Network work better...
Continue Reading Newest Developments for the Google Display Network
This is the second post in a series called How to Succeed on the Display Network. This post focuses on the best practices for structuring Display Campaigns, available targeting options, and tips for optimizing performance on the Display Network. Yesterday,...
This is the first post in a series called How to Succeed on the Display Network. This post focuses on comparing the Google and Bing “Content” Networks by exploring their similarities and differences. The Display Network can be an intimidating...
Continue Reading Display Network Success: Part 1 – Google vs. Bing “Content” Network
Have you attempted to expand your PPC advertising by crossing over to the Display Network, but ended up spending a lot of money without generating conversions? If so, then this month's PPC Hero series on How To Succeed On The...
Often times I find that people treat the display network as secondary to search. I’ll admit, it’s not always the first thought that comes into my mind when I start thinking about how I’m going to tackle a new account....
Continue Reading My #1 Tip for Google Display Network: Scale Your Campaigns
Video killed the radio star, right? I tried my best to avoid this 80s song (I wanted to include “Hearts on Fire” from Rocky IV, but you try and post that in a PPC Blog), but video is the new...
Continue Reading Why You Need a Video Campaign, and Why It’s Easier Than Ever
Did you know that sometimes you should exclude automatic placements that have converted? Or that excluding at the URL level can be a waste of time, if not done right? Do you know how to sort the information based on...
Continue Reading The Strategy Behind Display Network Exclusions
For today’s #heroview, it was our pleasure to sit down with PPC guru Melissa Mackey (@Mel66) to talk about two tricky topics – AdWords Campaign Experiments (ACE) and the Display Network. Here is the transcription of the discussion! Thank you...
Continue Reading Heroview – Unveiling Display Network and ACE Tactics with Melissa Mackey
As you wander through your AdWords account, you may come across an interesting option you haven’t noticed before in the drop-down menu that allows you to add/remove tabs from the interface’s main navigational screen. What’s that last option? It’s the...
PPC Hero he has 4 simple steps to increase display network traffic, plus the time on his hands to take care of some office “chores.”
Continue Reading PPC Hero Knows 4 Ways To Increase Your Display Traffic
Ah, the display (a.k.a. content) network. If you’re like me you have a love/hate relationship with it. While it can increase your leads, it also has the potential to spend a lot of money VERY quickly on irrelevant clicks. However,...
Continue Reading Managing the Content Network in Google and Bing
Playing the game of increasing relevancy and reducing cost on Google’s content network makes me feel a little like I’m playing a game with a deity who occasionally drops delicious cookies and golden coins in my path, and sometimes leaves...
Continue Reading Banana Peel Avoidance 101: Increasing Visibility and Relevancy on Content
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