The Google and Yahoo! content networks are great for capturing additional PPC traffic but if not managed, it can quickly spend a lot of money without giving you the results you are looking for. If you haven’t reviewed your network...
Continue Reading How To Exclude Domains from the Content Network
We’ve discussed in the past what a great source of leads Google’s content network can be- it can help you reach customers you didn’t even know you wanted to reach, or customers who didn’t even know they wanted your product!...
Continue Reading Sunshine, Rainbows and Fraud on the Content Network
The Google content network is a mash up of many different sites and how people discover your ads on these sites is a little different than traditional search. People may or may not be searching for your brand or product,...
Continue Reading Ad Text Tips and Tricks for the Content Network
As online marketing grows, it’s becoming imperative that we as advertisers find ways to set ourselves apart from the competition. We’ve written many posts in the past about the importance of ad text testing, so below you will find a...
Last week we talked about the Google content network and automatic placements. I completely ignored the fact that managed placements exist because they didn’t fit in with my description of the ways in which targeting automatic placements is just like...
Continue Reading Your Managed Placements: Why They Don’t Work
Google’s content network: it’s sort of like jumping over fourteen school buses on a flaming motorcycle. If you’re not careful and well-prepared, it can be a huge disaster. But if you can pull it off- it’s totally awesome. Impress your...
Continue Reading Living On The Edge: The Google Content Network
I’ve been writing about the Google Content Network frequently as of late. This is because I think this distribution channel is a crucial element of achieving your paid search campaign’s full potential. In my last few articles we’ve discussed nuts-and-bolts...
Continue Reading Why the Google Content Network Works: It’s all about the moment of relevance
My obsession with the Google AdWords Content Network continues! Actually, developments keep popping up about the Content Network and I like to keep you informed. Recently Google announced a change to the content network reporting: now you can view Google...
Continue Reading You Can Now See Google Subdomains in Your Content Network Reporting
Refining your performance on the AdWords Content Network requires diligence and a varied approach. We have written previously on excluding specific sites on the Content Network, as well as restructuring your campaign to gain additional exposure. Now I’d like to...
Continue Reading Utilize Category Exclusions to Enhance Your Content Network Performance
The Google Content Network can be a great source of ROI, but it can also represent a great risk. The potential for great performance – and the potential for wasted budget – both come as a result of the network’s...
Continue Reading Use Content Network Stats to Create High-Performing Placement Targeted Campaigns
Early last week, Google released a whitepaper titled, “CPA Performance Trends on the Google Content Network”. This whitepaper was based on data pulled from nearly 25,000 AdWords accounts around the world from a 12 month period ending November 2008. That’s...
Continue Reading Highlights From Google’s Content Network CPA Whitepaper
I like Google’s Content Network. We’re pretty good friends. Over the past few years our relationship has grown to one of mutual respect. I set reasonable parameters and CPCs, the Content Network returns the favor with semi-to-mostly relevant traffic. Last...
Continue Reading What to Do When the Content Network Goes Haywire
Save time and Become the Hero with updates from PPC Hero in your inbox!
