One of the most important things to consider when developing a website is the user experience and how easy it is for them to navigate your website.
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Conversion Rate Optimization
Apple Search Ads Benchmarks 2021: 6 Insights for App Growth
Find better ways to understand trends through the latest Apple Search Ads Benchmark Report, teaching us average cost and performance metrics.
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8 Key PPC Marketing Metrics to track in 2021
Quality PPC campaigns can be very effective. Learn how to tailor them to your target audience to ensure customer satisfaction with these vital metrics.
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Privacy Issues And The Return Of Branding
Tech companies are implementing changes to respond to rising concerns around privacy. A new marketing landscape where branding cannot be ignored is on the rise.
4 Versatile Conversion Rate Optimization Strategies to Supercharge Your Marketing Strategy
When trying to increase conversions, it’s not enough to just make visually appealing content. There are many marketing strategies you can use to your advantage.
Five Tips to Increase your Conversion Rate using Facebook
The average conversion rate of Facebook ads is 9.21. If your conversion rate is lower than 10%, it's time to start focusing on improving it with these 5 tips.
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Don’t Be Blinded By The Ad Strength: An Experiment On The Impact Of Ad Strength
Don’t be blinded by the ad strength, focus on the performance! A higher ad strength doesn’t mean: better CTR, better conversion rate or better quality score.
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How To Optimize Your Website For Higher Conversion
Wanting to know how to improve your conversion rate to make the most out of your online traffic? Here is how to optimize your website for higher conversion.
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How to Decrease Landing Page Bounce Rate & Capture More Email Addresses
Landing page bounce rate is one of the most important metrics to track. If your bounce rate is high, you won’t capture as many email addresses as you should.
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Complete Guide To Writing Posts That Convert Into Clients
Writing high-quality posts that convert clients is hard – these techniques will help you make your content more impactful and turn readers into clients.
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Ecommerce Holiday Checklist: CRO Best Practices
While some brands put CRO testing on hold during the holidays, there are some eCommerce-specific best practices to implement to make the most of the season.
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5 Ways To Make Your Landing Page Work Harder
One marketing content pro discusses a few ways to make landing pages grab (and keep) readers' attention.
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