Websites are revenue-generating business tools, and they’re faced with a lot of competition. Get some tips on how to use them wisely!
How We Gained $21,000 More in Revenue by Changing One Color
Testing button color, or the color of any element on your page can be extremely rewarding - if it is done correctly. See how you can turn a simple test into drastic results.
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Conversion Rate Optimization (CRO): Why You Need It
Explore the common types of pushback we frequently encounter that will help to explain the importance of conversion rate optimization (CRO).
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Grow Your Business with a Chatbot
27% of marketing executives plan to consider the use of a chatbot as part of their 2018 marketing plan. Gain a greater knowledge of how chatbots work and how you can increase visits and engagement with your brand.
Creating a Seamless Pre- to Post-Click Experience
How often are you taking into consideration what you’re offering users throughout their entire experience with your brand? Is the pre- to post-click experience seamless?
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Landing Page Elements that Optimize the Post-Click Experience
Explore landing page elements that lead to an optimized post-click experience and start improving conversion rates!
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Post-Click Tips for Seamless Conversions
In this webinar, Instapage’s Sean McQuaid and Hanapin’s Samantha Kerr team up to give you pro tips on improving your post-click experience and increasing conversions.
Important Google AdWords Updates + CRO 101
We are only 2 weeks away from the PPC Hero Summit – a free online event offering top-notch PPC training and valuable discussions on trends and updates. Last week, we dove a little deeper into the first two sessions of...
Breaking CRO Best Practices: You Can Do It!
Explore a few instances in which we ignored CRO best practices and it was an utter success!
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Announcing The PPC Hero Summit!
The 2018 PPC Hero Summit is a 3 hour online digital summit featuring 6 PPC sessions with the writers behind PPC Hero.
How To Boost Post-Holiday Sales with Conversion Rate Optimization
Optimizing e-commerce websites can be a bit overwhelming, especially when struggling through post-holiday blues. Check out some examples of how to approach your e-commerce optimizations.
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Why Online Polls Are Critical To Understanding Your Users
You may believe polls are just distracting or annoying. Challenge yourself today to learn how polls can be critical in understanding your users.
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