Google Ads has introduced a new conversion action, “Conversation Started.” It is designed to track when users initiate conversations through message-based assets. This feature, categorized as a primary action under Google-hosted conversions, signals Google’s increasing focus on chat-based customer engagement....
Continue Reading Google Ads Introduces “Conversation Started” Conversion Action
Looking to get the most out of your PPC Ad Strategy? Here are some crucial differences between the most popular PPC platforms available!
Continue Reading Five Crucial Aspects of the Most Popular PPC Ad Platforms
From A/B testing to measuring and tracking, these Hero Conf London 2022 sessions will help you optimize your marketing strategy.
Continue Reading 9 PPC Strategies You’ll Learn at Hero Conf London 2022
Despite being the default, advertisers are reluctant to use Responsive Display Ads. So what are their benefits, and why can’t you afford to not be using them?
Continue Reading Why You Can’t Afford to Ignore Responsive Display Ads
Are you looking for ways to improve your website landing pages while offering a better user experience? PPC Hero has a few tips you'll want to know about.
Continue Reading UX Tricks to Optimize Your Landing Page Conversion Rates
Struggling to rank higher in Google? Learn the best ways to significantly drive more traffic to your site, increase click-through rates and boost conversions.
Reducing your CPA can be easily achieved with these simple, actionable steps that are proven to improve advertising performance and generate a stronger ROI.
Learn the best ways to track sales coming in from TikTok whether you are advertising or running influencer campaigns.
Working in performance marketing and need to know a bit more about Google Tag Manager? Find out how to get started and some of the best benefits you can gain from the tool.
Continue Reading Why Google Tag Manager Should Be on Every Performance Marketer To-Learn List
Learn how utilizing customer lifetime value helps you to identify who your current best e-commerce customers are and how to use PPC to find more of them.
Continue Reading Use Customer Lifetime Value to Find More of Your Best Customers
One of the most important things to consider when developing a website is the user experience and how easy it is for them to navigate your website.
Continue Reading Architectural Audits and What’s Costing Your Site Conversions
Quality PPC campaigns can be very effective. Learn how to tailor them to your target audience to ensure customer satisfaction with these vital metrics.
Continue Reading 8 Key PPC Marketing Metrics to track in 2021
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