The average conversion rate of Facebook ads is 9.21. If your conversion rate is lower than 10%, it's time to start focusing on improving it with these 5 tips.
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Conversion Tracking
Optimize Better With Offline Conversion Tracking
This post covers how to set up an automated process for offline conversion tracking, assigning the right values to these, and using them to optimize performance.
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How To Optimize Offline Conversion Tracking
For B2B advertisers who have set up offline conversion tracking and are not sure what to do next, this blog explains how to optimize for the best lead quality.
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How to Validate Marketing Tags and Pixels
In this article, a Director of Analytics covers how to check which tags exist on a site, which information is sent, and proper tag setup.
When Should You Use Google’s Conversion Action Sets?
This post covers why you should use conversion tracking and how to use Google's conversion action sets to better optimize your campaigns.
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Does Facebook post engagement drive sales?
Test the impact of engagement on conversions. This framework aims to break the data silos, help to analyze cross-platform engagement and cross-device tracking.
Bridging the Online-Offline Gap with Facebook Offline Events
Measure and optimize Facebook Ads campaigns for real-world outcomes that actually make a business impact.
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Optimizing Facebook Ads for Content Engagement: 4 Custom Conversion Ideas
Ever wanted to optimize your Facebook Ads for something other than a form submission? We have used Google Tag Manager triggers to define 4 Custom Conversions for content engagement.
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Facebook Ads Event Tracking Tool
This blog post reviews what the Facebook event tracking tool is, why you should use it, and a step by step process for how to track events with it.
PPC Conversion Tracking
Need some convincing about why you should be utilizing conversion tracking in your ppc campaigns? Then, look no further, PPC Hero is here to help!
Tracking UAC Performance Through Third-Party App Analytics
Explore how to link and import app downloads and in-app events in Google Ads through third-party app analytics providers.
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Google Tag Manager Basics for Beginners
Having Google Tag Manager know-how is an essential part of PPC. Learn the basics for AdWords and Bing!
