Having Google Tag Manager know-how is an essential part of PPC. Learn the basics for AdWords and Bing!
Conversion Tracking
AdWords Cross-Account Conversions: Look Out For These 5 Things
A review of AdWords cross-account conversion tracking and the top things to look out for when implementing.
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Twitter Ad Performance Tracking: Level Up With Proper UTM Parameters
Explore Twitter Ads conversion tracking and the proper way to implement UTM parameters in order to get precise performance data.
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Tracking Click Events In Google Tag Manager
Google Tag Manager makes tag placement simple. Many users utilize GTM for placing conversion tags but you can track many other page elements as well.
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How To Migrate To Google Tag Manager
The most common hesitation in moving to Google Tag Manager is not understanding the process. This article will cover the standard process of migrating your tags to GTM.
Measuring Conversions Post Converted Clicks: Help For Lead Gen Advertisers
The paid search industry has shifted away from strict adherence to a last click attribution model to more flexible models that consider the entire customer journey.
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Your Step-By-Step Guide To Updating To The New Facebook Pixel
It’s time to update to the new site-wide Facebook Pixel, layered with additional code to track conversions. Below are six steps to updating your Facebook conversion tracking.
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Why Facebook And Google Analytics Conversions Don’t Add Up
In this post, I will break down how Facebook and Google Analytics report conversions and tips for how to close the gap.
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[New Whitepaper!] 5 Things You Should Be Doing In Your Google AdWords Account Right Now
Google is always updating their platform and including new types of tracking, ad extensions or campaign types. In this whitepaper, we have listed some of the most important things you need to be doing in your account right now.
How Smart Are AdWords Smart Goals?
AdWords recently introduced Smart Goals for advertisers who are not using conversion tracking. Read on to find out more about this feature.
3 Steps For Troubleshooting Conversion Tracking Issues
The three major issues with conversion tracking are communication, implementation, and evaluation. Learn how to fix them!
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How We Increased Android App Installs By 5% In 6 Weeks
This case study discusses how we gained a 5% increase in Android app installs just by changing a default language setting.
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