Explore Twitter Ads conversion tracking and the proper way to implement UTM parameters in order to get precise performance data.
Continue Reading Twitter Ad Performance Tracking: Level Up With Proper UTM Parameters
November 10, 2017 By Briana Ogle
Explore Twitter Ads conversion tracking and the proper way to implement UTM parameters in order to get precise performance data.
Continue Reading Twitter Ad Performance Tracking: Level Up With Proper UTM Parameters
June 7, 2017 By Jacob Fairclough
Google Tag Manager makes tag placement simple. Many users utilize GTM for placing conversion tags but you can track many other page elements as well.
Continue Reading Tracking Click Events In Google Tag Manager
April 26, 2017 By Jacob Fairclough
August 2, 2016 By Jeff Baum
The paid search industry has shifted away from strict adherence to a last click attribution model to more flexible models that consider the entire customer journey.
Continue Reading Measuring Conversions Post Converted Clicks: Help For Lead Gen Advertisers
July 1, 2016 By Kelsey Hadaller
It’s time to update to the new site-wide Facebook Pixel, layered with additional code to track conversions. Below are six steps to updating your Facebook conversion tracking.
Continue Reading Your Step-By-Step Guide To Updating To The New Facebook Pixel
February 12, 2016 By Cassie Oumedian
In this post, I will break down how Facebook and Google Analytics report conversions and tips for how to close the gap.
Continue Reading Why Facebook And Google Analytics Conversions Don’t Add Up
January 7, 2016 By Jamie Newton
Google is always updating their platform and including new types of tracking, ad extensions or campaign types. In this whitepaper, we have listed some of the most important things you need to be doing in your account right now.
December 21, 2015 By Stephanie White
December 10, 2015 By Jacob Fairclough
The three major issues with conversion tracking are communication, implementation, and evaluation. Learn how to fix them!
Continue Reading 3 Steps For Troubleshooting Conversion Tracking Issues
November 24, 2015 By JD Prater
This case study discusses how we gained a 5% increase in Android app installs just by changing a default language setting.
Continue Reading How We Increased Android App Installs By 5% In 6 Weeks
November 11, 2015 By Frederick Vallaeys
One of the main ways to ensure your PPC campaigns are meeting goals is use conversion data. Google hasn’t always made it easy because they report on many different flavors of “conversion” and they have changed the naming conventions and...
Continue Reading AdWords Redefines “Conversions” – Are You Still Tracking What You Thought You Were?
October 6, 2015 By Bri Saxman
Bing Ads recently announced a number of improvements to Universal Event Tracking (UTE), the fairly new conversion and goal tracking.
Continue Reading Workflow and Campaign Performance Are High Priorities In New Bing Updates
Save time and Become the Hero with updates from PPC Hero in your inbox!