One of the main ways to ensure your PPC campaigns are meeting goals is use conversion data. Google hasn’t always made it easy because they report on many different flavors of “conversion” and they have changed the naming conventions and...
Continue Reading AdWords Redefines “Conversions” – Are You Still Tracking What You Thought You Were?
Bing Ads recently announced a number of improvements to Universal Event Tracking (UTE), the fairly new conversion and goal tracking.
Continue Reading Workflow and Campaign Performance Are High Priorities In New Bing Updates
Are you confident the conversions being reported in your account are correct? Each PPC platform reports conversions slightly different and if you’re not clear on how your conversions are reporting, you could be optimizing toward the wrong conversion metrics.
Continue Reading 5 Ways Conversion Reporting Could Be Misleading Your Optimizations
Read on as we cover the conversion tracking and implementation basics across several major PPC advertising programs.
Continue Reading Everything You Need To Know About PPC Conversion Tracking
In this webinar recording, experts from DialogTech and Hanapin Marketing give you the lowdown on 6 killer PPC conversion tactics you need to try now.
Continue Reading 6 Killer PPC Conversion Tactics You Need To Try [On Demand Webinar!]
In this whitepaper, we’ll discuss how to get started on tracking your conversions and breakdown each section for a deeper look into what will work best for your business.
Continue Reading [New Whitepaper!] The Fundamentals of PPC Conversion Tracking
After pausing unprofitable keywords, my sales volume dropped. My answer was suddenly crystal clear as we had been ignoring assisted conversions.
Continue Reading Assisted Conversions – You’ll Miss Them When They’re Gone
Constant connectivity has increased the ways that people engage with your business. Google is introducing new Upgraded URLs to provide an easier way to manage and track important information.
Continue Reading New Upgraded URLs for Faster and Easier URL Tracking
It’s time to get more sophisticated about our targeting and audience segmentations.
Continue Reading Creating A Full Funnel Marketing Strategy With AdWords
Let’s take a minute and talk about conversion tracking— the process that, you know, lets you know when your PPC campaigns are successful, and when they are not. Pretty important stuff, yeah?
Continue Reading Conversion Tracking is the Hermione Granger of PPC
Today we’ll cover importing Google Analytics goals as conversions in Google AdWords.
Continue Reading Using Google Analytics for AdWords Conversion Tracking
A new technology called exit-intent exists to help marketers re-engage abandoning visitors with a last-second offer.
Continue Reading 5 Ways Exit Overlays (Pop-ups) Can Supercharge Your PPC Campaigns
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