Conversion Tracking

Workflow and Campaign Performance Are High Priorities In New Bing Updates

October 6, 2015 By Bri Saxman

Bing Ads recently announced a number of improvements to Universal Event Tracking (UTE), the fairly new conversion and goal tracking.

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5 Ways Conversion Reporting Could Be Misleading Your Optimizations

September 30, 2015 By Cassie Oumedian

Are you confident the conversions being reported in your account are correct? Each PPC platform reports conversions slightly different and if you’re not clear on how your conversions are reporting, you could be optimizing toward the wrong conversion metrics.

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Everything You Need To Know About PPC Conversion Tracking

July 31, 2015 By Cassie Oumedian

Read on as we cover the conversion tracking and implementation basics across several major PPC advertising programs.

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6 Killer PPC Conversion Tactics You Need To Try [On Demand Webinar!]

June 23, 2015 By Jamie Newton

In this webinar recording, experts from DialogTech and Hanapin Marketing give you the lowdown on 6 killer PPC conversion tactics you need to try now.

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[New Whitepaper!] The Fundamentals of PPC Conversion Tracking

April 30, 2015 By Jamie Newton

In this whitepaper, we’ll discuss how to get started on tracking your conversions and breakdown each section for a deeper look into what will work best for your business.

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Assisted Conversions – You’ll Miss Them When They’re Gone

April 10, 2015 By Diane Anselmo

After pausing unprofitable keywords, my sales volume dropped. My answer was suddenly crystal clear as we had been ignoring assisted conversions.

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New Upgraded URLs for Faster and Easier URL Tracking

February 11, 2015 By Bri Saxman

Constant connectivity has increased the ways that people engage with your business. Google is introducing new Upgraded URLs to provide an easier way to manage and track important information.

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Creating A Full Funnel Marketing Strategy With AdWords

December 29, 2014 By Mark Meyerson

It’s time to get more sophisticated about our targeting and audience segmentations.

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Conversion Tracking is the Hermione Granger of PPC

December 23, 2014 By Kevin Klein

Let’s take a minute and talk about conversion tracking— the process that, you know, lets you know when your PPC campaigns are successful, and when they are not. Pretty important stuff, yeah?

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