Every year, PPC Hero launches the Top 25 Most Influential PPC Experts of 2014. We’ve found it to be a very popular and resourceful list for many of our PPC allies, both new and old. With the introduction of our...
Continue Reading The Top 25 Most Influential Conversion Rate Optimization Experts in 2014
When setting up a PPC account one of the first things you should consider is how to determine account success. Conversion tracking is the first step.
Continue Reading Why We Track Conversions And How To Implement
AdWords now allows you to focus your bidding strategies on certain types of conversions that are more valuable to your company.
Continue Reading Now Available: Bid Optimization For High Valued Conversions
Conversion tracking when someone calls from a website after clicking an ad has seemed to be an issue for a lot of advertisers. This issue should occur no more.
Continue Reading Google AdWords Introduces Website Call Conversions
In over 10 years of honored AdWords PPC management there has always been a key question to answer, especially when taking over a direct response campaign targeting leads/sales.
Continue Reading Discover Your Account Optimization Level In 5 Minutes
Conversion tracking is arguably the most important piece of running successful PPC campaigns. That being said, it’s crucial that you make sure your conversion tracking tags are placed correctly. You might be prompted to check conversion tags because your numbers...
Continue Reading 5 Options to Ensure Accurate PPC Conversion Tracking
Increase your pay-per-click management efficiency by utilizing Google's new mobile call-to-click conversion tracking right in the interface.
Continue Reading Mobile Site Call Conversions Now Available in AdWords
It’s Monday Morning. You’re about to do your PPC statistical Analysis after the weekend, and you see an extremely low conversion count. What did you do wrong? The answer could be nothing, as it appears that there was an error in...
Continue Reading Google AdWords Conversion Tracking Briefly Broken
Did you know that there are currently twenty-seven different columns containing the term "Conversion" in the AdWords interface? Were you also aware that they all have a different definition?
Continue Reading One Million Ways to Define a Conversion: The A-Z Guide
Spring has finally arrived and after a very long winter, your PPC account could probably use some airing out. Just as your house may need a good cleaning, your AdWords account could likely use some sprucing up as well. You...
Continue Reading 30 Ways to Jump Start Your PPC Spring-Cleaning: New Checklist!
We talk about tracking a lot in the land of PPC Hero. Tagging URLS. Google Analytics. Keyword-level tracking. We know that the more data we can pull in means a better view of opportunities. Call tracking absolutely, positively falls into...
Continue Reading A Double-Take: Why You Need Call Tracking Now.
Changes are coming to conversion tracking in AdWords. Throughout this month, AdWords will begin rolling out updates to the conversion naming convention, as well as the way they are counted. If you are managing a Google account, you may have...
Continue Reading Google Changes Naming Conventions for Conversion Tracking
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