When setting up a PPC account one of the first things you should consider is how to determine account success. Conversion tracking is the first step.
Continue Reading Why We Track Conversions And How To Implement
August 21, 2014 By Hayley Cummings
When setting up a PPC account one of the first things you should consider is how to determine account success. Conversion tracking is the first step.
Continue Reading Why We Track Conversions And How To Implement
August 21, 2014 By Jacob Brown
AdWords now allows you to focus your bidding strategies on certain types of conversions that are more valuable to your company.
Continue Reading Now Available: Bid Optimization For High Valued Conversions
August 19, 2014 By Jacob Brown
Conversion tracking when someone calls from a website after clicking an ad has seemed to be an issue for a lot of advertisers. This issue should occur no more.
Continue Reading Google AdWords Introduces Website Call Conversions
August 5, 2014 By Gianpaolo Lorusso
In over 10 years of honored AdWords PPC management there has always been a key question to answer, especially when taking over a direct response campaign targeting leads/sales.
Continue Reading Discover Your Account Optimization Level In 5 Minutes
July 3, 2014 By Rachael Law
Conversion tracking is arguably the most important piece of running successful PPC campaigns. That being said, it’s crucial that you make sure your conversion tracking tags are placed correctly. You might be prompted to check conversion tags because your numbers...
Continue Reading 5 Options to Ensure Accurate PPC Conversion Tracking
June 11, 2014 By Kevin Klein
Increase your pay-per-click management efficiency by utilizing Google's new mobile call-to-click conversion tracking right in the interface.
Continue Reading Mobile Site Call Conversions Now Available in AdWords
June 2, 2014 By Jacob Brown
It’s Monday Morning. You’re about to do your PPC statistical Analysis after the weekend, and you see an extremely low conversion count. What did you do wrong? The answer could be nothing, as it appears that there was an error in...
Continue Reading Google AdWords Conversion Tracking Briefly Broken
May 30, 2014 By Eric Couch
Did you know that there are currently twenty-seven different columns containing the term "Conversion" in the AdWords interface? Were you also aware that they all have a different definition?
Continue Reading One Million Ways to Define a Conversion: The A-Z Guide
March 26, 2014 By Jamie Newton
Spring has finally arrived and after a very long winter, your PPC account could probably use some airing out. Just as your house may need a good cleaning, your AdWords account could likely use some sprucing up as well. You...
Continue Reading 30 Ways to Jump Start Your PPC Spring-Cleaning: New Checklist!
February 13, 2014 By Carrie Albright
We talk about tracking a lot in the land of PPC Hero. Tagging URLS. Google Analytics. Keyword-level tracking. We know that the more data we can pull in means a better view of opportunities. Call tracking absolutely, positively falls into...
Continue Reading A Double-Take: Why You Need Call Tracking Now.
February 6, 2014 By Sarah Wells
Changes are coming to conversion tracking in AdWords. Throughout this month, AdWords will begin rolling out updates to the conversion naming convention, as well as the way they are counted. If you are managing a Google account, you may have...
Continue Reading Google Changes Naming Conventions for Conversion Tracking
January 30, 2014 By Mark Casey
So much of the attention in digital advertising goes to what happens before the click: Optimizing bids and timing, ad testing, and beyond. But one of the most valuable ways to spend your time is by optimizing what a user...
Continue Reading Master the Art of Conversion Rate Optimization – New Toolkit!
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