So much of the attention in digital advertising goes to what happens before the click: Optimizing bids and timing, ad testing, and beyond. But one of the most valuable ways to spend your time is by optimizing what a user...
Continue Reading Master the Art of Conversion Rate Optimization – New Toolkit!
One of my biggest frustrations with PPC has always been in dealing with accounts where conversion tracking wasn’t straightforward. PPC with conversion tracking is elegant, simple and logical. You work out which keywords are driving sales at low costs and...
Continue Reading How To Succeed In PPC Without Conversion Tracking
Lead Generation. These two words have the ability to strike fear in the hearts of PPC Heroes everywhere. Leads can be as elusive as Bigfoot himself when it comes to identifying the value your client associates with each conversion. All...
Continue Reading Optimizing What You Can’t See: The Lead Quality Challenge
Since the release of Google Tag Manager, we have continued to confirm Google’s suspicions that yes we do like simplification of processes. The newest feature available is the Cross-Account Conversion Tracking option. Cross-conversion tracking is the placement of one snippet...
Continue Reading Stop Wasting Time On MCC Data With Cross-Account Conversions
View-through conversions have been around for nearly four years in AdWords. In paid search land, that’s close to an eternity. But it still seems to me that people don’t really know what to do about them. We’ve talked about them...
Working at a PPC agency has provided me experience with clients ranging in tech-savviness and web development resources. It's not uncommon for tracking issues to develop, and it's not uncommon for me to be the one that has to sort...
Our accounts got better during March (or at least we all got better at understanding them). In addition to the glories of spring having sprung (see details below), the staff of PPC Hero reveled in some new tips and techniques...
Continue Reading Seven Things We Learned in March That You Should Learn Too
There is so much going on in the world of PPC lately that we’re spending an entire week introducing the changes and letting you know how to make the most of them. It goes beyond Google’s new “Enhanced Campaigns” feature...
Continue Reading Facebook’s New Conversion Tracking is Pretty Great
The PPC landscape continues to evolve and change each and every day. With this change comes the relentless need to stay ahead of the game. However, I’ve found it to be surprisingly difficult when it comes to advertising on Facebook,...
Continue Reading How To Build Your Own Facebook PPC Campaign From Scratch
Ever had issues keeping track of which tracking codes go where? Whether it’s Google Analytics, Bing, AdWords or remarketing, the simple truth is that there are a lot of different snippets you need to keep track of these days. That’s...
Our Next Hero Conf 2012 Speaker transcript is from Joanna Lord where she talks about conversion rate optimization.
Continue Reading Conversion Rate Optimization with Joanna Lord
In early 2012, we here at White Shark Media were at a cross roads. We had acknowledged the need for call tracking for quite some time, but the interest to sign up with our call tracking partner wasn’t as high...
Continue Reading Why PPC Agencies Should Include Call Tracking in All AdWords Plans
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