In early 2012, we here at White Shark Media were at a cross roads. We had acknowledged the need for call tracking for quite some time, but the interest to sign up with our call tracking partner wasn’t as high...
Continue Reading Why PPC Agencies Should Include Call Tracking in All AdWords Plans
Our next Hero Conf 2012 speaker transcript is from Matthew Umbro where he tells us how to Prove the Value of PPC Through Conversion Tracking. Don’t forget we will be posting our transcripts from last year periodically through out the...
Continue Reading Proving the Value of PPC Through Conversion Tracking with Matthew Umbro
Better measurement of PPC results leads to better Return on Ad Spend. This post walks you through how to increase your ROAS by customizing your Google AdWords conversion tracking code to dynamically pull in order values or assigning values to leads based on...
Continue Reading Increase Your PPC ROAS In 2 Minutes With Dynamic Value Tracking
Video Blog In this week's Whaddya'know Wednesdays, PPC Account Manager Shirin Faares Miller shows you the basics of Bing, AdWords, Analytics, and Analytics e-commerce tracking. All you need to know to get started with the basics of tracking to optimize...
Continue Reading Whaddya’know Wednesdays: The Where and How of Conversion Tracking
The crew here at PPC Hero was fielding quite a few questions in the last few months regarding how to manage in crisis situations. Specifically, our readers wanted to know how to manage a PPC account when conversion tracking fails....
Continue Reading How to Manage a Lead Gen PPC Account with No Conversion Tracking
The need for conversion tracking in PPC marketing has definitely infiltrated the ‘Land of Best Practices’ and most PPC managers accept it as a factor that can ease the management process by a large degree. But what happens when it...
Download the PDF presentation here: Auto tagging and 3rd Party Tracking Presentation On Wednesday, Hanapin Marketing had its monthly company-wide training seminar (RedBop). We had some wonderful presentations and were able to get together as a company and share ideas. I...
Continue Reading Understanding Auto tagging & 3rd Party Tracking
For our final installment in the How I Manage A PPC Account With/Without __________ series, I’m going to explain how you can make the best of what seems like an impossible situation and effectively manage an E-commerce PPC account without...
Continue Reading How I Manage An E-commerce PPC Account Without Conversion Tracking
Last week we lost one of the greatest leaders in innovation that has ever been born. Steve Jobs was a great leader that inspired many people around the world. We’ll miss him and everything he’s done for Apple and the...
Continue Reading How Trending Topics Get High CTR Through Facebook Ads
As most of us are steeped in conversion tracking, either in the form of leads or ecommerce revenue, I thought it would be worth the time to take a look at the various types of data available in AdWords for...
Continue Reading Google AdWords Conversion Tracking Data Explained
This periodical series is designed to help provide you with a better understanding of the true potential behind Microsoft adCenter’s paid search interface. I’ve found that literature pertaining to this subject is sparse, so I intend to contribute to the...
Continue Reading adCenter 101: Utilizing Campaign Analytics For Better Conversion Data
Conversion tracking is essential for PPC account management, but setting up Google conversion code in AdWords can be confusing. In this how-to video, we show you how to set up conversion tracking in Google Adwords, and then how to make...
Continue Reading How To Set Up Conversion Tracking In Google AdWords
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