Check out these PPC marketing strategies to make sure you're on the right path for your SaaS Company. Skyrocket your brand now!
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Demographic Targeting
Google Ads Optimization: Search Campaign Optimization List
From a list of keywords to avoid to how to monitor search ad performance to language demographic targeting, we have everything you need, right here.
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Five Tips on How to Retarget iOS Users Who Opted-Out From Tracking
How to retarget iOS users who opted out from tracking and minimize the effects of the latest iOS 14 update on your Facebook pay-per-click campaigns.
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Get To Know Your Customer Better with Detailed Demographics
Google has added greater ability to see who is searching for your products. Learn about some of the benefits of adding these new lists.
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Why You Need To Be Layering & Testing Search Audiences
Start thinking about who your target customer is rather than what they search for. Begin the process now of testing different search audiences.
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Facebook Shutting Down Partner Categories: What These Changes Mean for Your Targeting Strategies
Facebook announced that it will be fully deprecating its Partner Category targeting by October 2018. Let's take a look at what you need to know, and how to adjust your Facebook Ads targeting strategies in response.
6 Bottom Line Boosting Tips for Paid Search
From lead gen to E-commerce, awareness goals to last click measurement, every account manager should attempt to implement these six strategies.
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A Guide To AdWords Location Targeting In The United States
Learn more about the US geo targeting options available in AdWords and start minimizing wasted ad spend!
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3 AdWords Features You Are Underutilizing
I see three AdWords features that are frequently underutilized: income level targeting, ad rotation settings, and demographic bidding.
Increase Your PPC Conversion Rate With Income Targeting
Income level demographic targeting can improve bottom of the funnel performance by increasing conversion rate and lowering cost per acquisition.
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