As AdWords sunsets mobile app install campaigns, explore 3 best practices to effectively promote your app with Universal App Campaigns (UACs).
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Display Network
Guide to AdWords Smart Display Campaigns
The PPC guide to understanding, setting up, and optimizing AdWords Smart Display campaigns.
Bing Ads Content Data To Be Deleted
Bing Ads is Deleting Content Data. What you should know and do before-hand.
4 Custom Affinity Audiences To Try For Display Advertising
Learn about four custom affinity audiences you might want to consider creating for your Display campaigns.
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The Good, Bad, And Ugly Impact Of PPC On Journalism
Among the many structural shifts required to make make the digital leap, scaled monetization of online content is among the most complicated of tasks. Enter display advertising to help fill the void.
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4 AdRoll Optimizations You Wouldn’t Expect To Work (But Do)
Learn how to work with, not against, AdRoll’s algorithm to maximize impressions and leads.
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Mobile Display Is The Future…Know Your Ad Types!
3 out of 4 people will access the internet using a mobile phone by the end of 2016. That equates to 2.5 billion people worldwide and is expected to grow by 86% by 2020.
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5 Ways To Improve Display Network Performance By Using Layered Targeting
Display campaigns can be difficult when it comes to targeting the right audience. In this post, you will learn 5 ways to improve your Display strategy with multi-layered targeting.
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How To Choose Your Google Display Network Audiences
Selecting the right audience is crucial when setting up a successful Display Network campaign. Learn how you can find your audience.
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[New Whitepaper!] 4 Tips To Optimize Your Display Advertising for ROI
In this whitepaper, we will discuss how to optimize your display advertising on the GDN for a better return on your income.
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How To Evaluate AdWords Quality Score Factors In Bulk
Quality Score is used as a signal for the relevance of your keywords, ads, and landing pages to user search queries, making it a useful diagnostic.
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Google Display Network Targeting: What You Need To Know
The goal of the Google Display Network (GDN) is simple. It is to bring your message or product to exactly the right customers no matter where they are online.
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