PPC and SEO marketers do a lot of optimizing. We optimize for the click. We optimize to be found and shared. We optimize bids to be as effective as they can be down to the very last penny. But in all...
Continue Reading Optimize for the Sale: PPC and SEO Solutions for Ecommerce [Webinar Recording]
PPC and SEO marketers do a lot of optimizing. We optimize for the click. We optimize to be found and shared. We optimize bids to be as effective as they can be down to the very last penny. But in all...
Continue Reading Optimize for the Sale: Unique PPC and SEO Challenges for Ecommerce [New Webinar]
What is the end of the year for if not recaps, lists and “best of” articles covering every conceivable topic? Personally, we love them! And our industry is no different: Wordstream has just released their “Best of PPC” year-end list,...
Continue Reading PPC Hero Mentioned Multiple Times in Wordstream’s “Best of PPC” List!
It’s that time of year- ‘Twas the Monday after Thanksgiving, when all through the internet Not a creature was stirring, except for a mouse. PPC Hero is ready for Cyber Monday online shoppers! Are you? Scroll down to find our...
Continue Reading Happy Clicking on Cyber Monday from PPC Hero!
This Holiday season will be all about making the biggest days work for you, and making the absolute most out of the traffic available on these days. If you screw up Cyber Monday, you'll be hard pressed to make up...
Continue Reading 3 Easy Steps To Success For Holiday eCommerce
8 Ways to Boost Your Holiday Sales and One Up the Competition [Webinar] Do you hear sleigh bells jingling? That’s the sound of the holidays approaching fast – are your PPC campaigns ready for it? It’s not too late to...
Continue Reading 8 Ways to Boost Your Holiday Sales and One Up the Competition [Webinar]
This month's series will be centered around helping you prepare your PPC accounts for the holidays. Even if you're not necessarily selling goods people would buy for gifts, you still need to know how to take advantage of the extra...
Google has heard our requests for more insights into our Product Listing performance, and has replied with the introduction of Shopping campaigns. This newest beta promises to knock the socks off your traditional PLA campaign. The new Shopping campaigns include...
Continue Reading How New Shopping Campaigns Are Giving PLAs A Jolt!
We’ve seen the leaves changing, sweatshirts adorned with pumpkins, and so much candy everywhere we turn! While we enjoy the fall, that sneaky holiday season is right behind it! If you’ve not yet begun planning for how to manage your...
Continue Reading 56 Days Till Christmas: A Quick Guide To Planning For The Holidays
Just in time for holiday season Google announces the roll-out of Target ROAS (Return On Ad Spend) bidding in AdWords. This recent release is part of the flexible bidding strategies suite and ongoing initiatives to improve real-time bidding in AdWords....
Throughout the month of July, we’ve created all kinds of content about how to plan and gear up for the second half of the year, with the obvious goal of preparing for the busy holiday shopping season as early as...
When Google transitioned Google Shopping over to Product Listing ads back in October 17, 2012 (or on June 11th of this year for a lot of countries outside of the US) many advertisers saw a serious lift in performance. We’ve...
Continue Reading PLAs and Repeat Clickers – What Should Be Done?
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