Working at a PPC agency has provided me experience with clients ranging in tech-savviness and web development resources. It's not uncommon for tracking issues to develop, and it's not uncommon for me to be the one that has to sort...
Ecommerce PPC
PPC Hero Celebrates Christmas in July: Free Webinar!
As busy as the holiday rush we all know and love is, for most marketers the rest of the year is busy too. That makes it hard to plan very far ahead, and you risk having to scramble to take...
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Comparison-Shopping Engines: A deep dive into comparison-shopping engines & strategies, Part 1
Comparison-Shopping Engines: An Overview It is series time! One topic that we haven’t really talked much about in our blog are comparison-shopping engine sites. I have worked with multiple online retailers that have seen great success with this type of...
The Total Guide to Product Listing Ads: Part 6, Using Google Analytics To Measure Performance
You’ve asked for it, and here it is: The Total Guide To Product Listing Ads. We have a feeling this product will continue to expand and get cool, new features since it’s doing so well for our eCommerce accounts. But,...
The Total Guide to Product Listing Ads: Part 5, Targeting Strategies
You’ve asked for it, and here it is: The Total Guide To Product Listing Ads. We have a feeling this product will continue to expand and get cool, new features since it’s doing so well for our eCommerce accounts. But,...
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The Total Guide to Product Listing Ads: Part 4, How to optimize your PLA campaign in AdWords
You’ve asked for it, and here it is: The Total Guide To Product Listing Ads. We have a feeling this product will continue to expand and get cool, new features since it’s doing so well for our eCommerce accounts. But,...
The Total Guide to Product Listing Ads: Part 3, How to optimize your PLA campaign in your data feed
You’ve asked for it, and here it is: The Total Guide To Product Listing Ads. We have a feeling this product will continue to expand and get cool, new features since it’s doing so well for our eCommerce accounts. But,...
The Total Guide to Google Shopping Ads: Part 2, How to Set Up Your Shopping Campaign
You’ve asked for it, and here it is: The Total Guide To Shopping Ads. We took it upon ourselves to put everything we know about Shopping campaigns into one, six part guide. We’ll be posting twice a week until all...
The Total Guide To Product Listing Ads: Part 1, Setting Up Your Data Feed
You’ve asked for it, and here it is: The Total Guide To Product Listing Ads. We have a feeling this product will continue to expand and get cool, new features since it’s doing so well for our eCommerce accounts. But,...
Continue Reading The Total Guide To Product Listing Ads: Part 1, Setting Up Your Data Feed
Starting PPC For eCommerce Sites: A Beginner’s Handbook Part 1
In part 1, we’ll cover Advertising Platforms, eCommerce Tracking, and Keyword Research. You’ve come up with the perfect eCommerce site. Maybe you got in on a great wholesale deal for miniature furniture for dollhouses. Maybe you spin your own yarn...
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Maximize Your PPC’s Efficiency With e-Commerce Tracking
In the world of ecommerce one idea is king: profit. As the old saying goes ‘revenue is vanity, profit is sanity’ and it is for this reason that properly optimized PPC can help keep all e-commerce website owners very sane...
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How To Optimize Product Listing Ads For The Holidays
As part of this weeks series on gearing up your PPC campaigns for the holidays, I’ll be touching on one of the most important tools in an eCommerce PPC campaign this holiday season: product listing ads! Product listing ads take...
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