As part of this weeks series on gearing up your PPC campaigns for the holidays, I’ll be touching on one of the most important tools in an eCommerce PPC campaign this holiday season: product listing ads! Product listing ads take...
Continue Reading How To Optimize Product Listing Ads For The Holidays
Our next Hero Conf 2012 Speaker transcript is from Lisa Raehsler, where she talks about PPC for Ecommerce. Don't forget we will be posting our transcripts from last year periodically through out the coming months. Feel free to reminisce or...
Continue Reading PPC For Ecommerce with Lisa Raehsler – Hero Conf 2012 Transcript
Nothing stays the same forever, does it? Google made an announcement earlier this week via the Inside AdWords blog regarding their seller rating extensions and how those would start populating moving forward. We’re going to take a look at the...
Continue Reading Updated Seller Rating Extensions Reinforces Current Consumer Satisfaction
Developing a solid pay-per-click campaign takes time. Unfortunately, you can’t just launch a new campaign and forget about it, which is one of the many reasons we take so much pride in what we do for our clients. One of...
Continue Reading Quality Score & How It Affects the Bottom Line For Ecommerce Advertisers
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