Get a recap of the Fall 2019 updates to Google Merchant Center including updated diagnostics, design, navigation, and much more.
Continue Reading Fall 2019 Updates to Google Merchant Center
Ecommerce PPC
Top 4 Reasons Hanapin Loves Amazon Ads for eCommerce
There are a lot of good reasons eComm businesses should be running Amazon ads, but here are our top 4!
Continue Reading Top 4 Reasons Hanapin Loves Amazon Ads for eCommerce
Visual Search – Could It Be The Next Big Thing?
Images are the way of the future - will it be the future of search? We think so.
Continue Reading Visual Search – Could It Be The Next Big Thing?
Adjusting Between E-Commerce and Lead Generation
If you have ever questioned the difference between e-commerce and lead generation, this article is your first stepping stone in the right direction.
Continue Reading Adjusting Between E-Commerce and Lead Generation
Amazon New-to-Brand Metrics & What They Can Do For You
Amazon has launched new metrics that offer new-to-brand insights for advertisers. Learn more about these new metrics and how they can impact your Amazon PPC strategy.
Continue Reading Amazon New-to-Brand Metrics & What They Can Do For You
Juggling B2B & B2C: C Where You Need to B
B2C & B2B should want to be seend differently. It's important to discuss how each wants to communicate the brand to their varying audiences.
Announcement! The 2019 PPC Hero Summit is March 6th
The 2019 PPC Hero Summit is a half-day free seminar for digital marketers that features 8 sessions with the writers and digital experts behind PPC Hero, in partnership with Optmyzr, Mobile Monkey, Adstage, and Unbounce. If paid advertising is a...
Continue Reading Announcement! The 2019 PPC Hero Summit is March 6th
The Newest Amazon Sponsored Products Features of 2019
The new features include bidding strategies, placement multipliers, and new targeting options that introduce additional complexity to the Amazon marketplace.
Continue Reading The Newest Amazon Sponsored Products Features of 2019
What To Do If Your Black Friday Flopped
A slow start to the holidays doesn't doom you to full season of PPC failure. Take a second to collect your thoughts, analyze the data, and set the strategy for where opportunity exists.
How an EU Commission Ruling Can Mean 20 Percent Lower CPCs for Your Google Shopping Accounts
In June 2017, the EU Commission sentenced Google to pay a fine of 2.4 billion euros. Now, up to 5% of Google’s daily revenue is at stake if they fail to make their Google Shopping channel more competitive. Google is...
How to Make Your Shopping Feeds PERFECT
Get ready to walk through common errors, headaches, and solutions so you can super-mega-optimize your shopping feeds.
How to Supercharge Your Google Shopping Ads
Get tips for how to handle common issues and get the most out of your Google Shopping ad campaigns!
Continue Reading How to Supercharge Your Google Shopping Ads
