Amazon has released a new dashboard feature for the Seller Central marketing platform. Found in the Seller Central campaign manager, the dashboard makes it easier than ever to visualize your campaign data and take away valuable insights from your Amazon...
Continue Reading Amazon Launches Seller Central Sponsored Products Dashboard
Get your notebooks ready! In this webinar, Hanapin’s Associate Director of Services, Carrie Albright, will outline some awesome tips for you to attain email lists and target your audiences flawlessly and creatively.
Continue Reading The Perfect Email Remarketing Strategy for Ecommerce
Paid Search and Shopping campaigns in Google Adwords are sometimes looked at as separate entities and in other circumstances users don't even realize the difference in targeting tactics between the two.
Continue Reading 4 Ways to Connect Your Paid Search & Shopping Campaign Efforts
There were a lot of AdWords updates in 2017, and several had a huge impact on PPC. Here are the top 3 useful AdWords updates as PPC moves into 2018.
Google’s new promotion extension is on its way to becoming one of the best ad extensions in an ecommerce PPC advertiser’s toolbox.
Continue Reading Promotion Extensions: A Quick And Easy Boost For Ecommerce PPC Campaigns
Part 2 of 2 in Shopping structures for PPC accounts. Learn how to organize your PLA campaigns using branded vs non-branded segmentation.
Continue Reading How To Better Organize Your Shopping Campaigns: Brand vs Non-Brand Segmentation
Part 1 of 2 in Shopping structures for PPC accounts. Learn how to organize your PLA campaigns using a tiered prioritization strategy.
Continue Reading How To Better Organize Your Shopping Campaigns: A Tiered PLA Structure
Learn the steps to make sure Bing data is reporting accurately in Google Analytics and how to simplify reporting on CPA or ROAS data.
Check out these 3 tips to get you on the right track to improving your PPC ROI in ecommerce accounts.
In this live webinar, Jamie Smith from Campaign Watch and Michael Knight from Hanapin will show you just how to finagle through what to do with lead gen vs. ecommerce accounts using competitor data, and how to spike your conversion...
Continue Reading Spike Your Conversion Rates with Competitor Data
We are going to cover 7 areas of fine tuning that can help your Bing Shopping campaign dominate the marketplace.
Continue Reading 7 Tips To Optimize Your Bing Shopping Campaign
Avoid these common strategy mistakes to develop a sophisticated Shopping campaign structure and increase overall performance.
Continue Reading Avoid These Common PPC Shopping Strategy Mistakes
Save time and Become the Hero with updates from PPC Hero in your inbox!
