Get tips for how to handle common issues and get the most out of your Google Shopping ad campaigns!
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Amazon Launches Seller Central Sponsored Products Dashboard
Amazon has released a new dashboard feature for the Seller Central marketing platform. Found in the Seller Central campaign manager, the dashboard makes it easier than ever to visualize your campaign data and take away valuable insights from your Amazon...
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The Perfect Email Remarketing Strategy for Ecommerce
Get your notebooks ready! In this webinar, Hanapin’s Associate Director of Services, Carrie Albright, will outline some awesome tips for you to attain email lists and target your audiences flawlessly and creatively.
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4 Ways to Connect Your Paid Search & Shopping Campaign Efforts
Paid Search and Shopping campaigns in Google Adwords are sometimes looked at as separate entities and in other circumstances users don't even realize the difference in targeting tactics between the two.
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Top 3 AdWords Updates of 2017
There were a lot of AdWords updates in 2017, and several had a huge impact on PPC. Here are the top 3 useful AdWords updates as PPC moves into 2018.
Promotion Extensions: A Quick And Easy Boost For Ecommerce PPC Campaigns
Google’s new promotion extension is on its way to becoming one of the best ad extensions in an ecommerce PPC advertiser’s toolbox.
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How To Better Organize Your Shopping Campaigns: Brand vs Non-Brand Segmentation
Part 2 of 2 in Shopping structures for PPC accounts. Learn how to organize your PLA campaigns using branded vs non-branded segmentation.
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How To Better Organize Your Shopping Campaigns: A Tiered PLA Structure
Part 1 of 2 in Shopping structures for PPC accounts. Learn how to organize your PLA campaigns using a tiered prioritization strategy.
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How To View Bing Spend In Google Analytics
Learn the steps to make sure Bing data is reporting accurately in Google Analytics and how to simplify reporting on CPA or ROAS data.
3 Tips To Improve ROI For Paid Search
Check out these 3 tips to get you on the right track to improving your PPC ROI in ecommerce accounts.
Spike Your Conversion Rates with Competitor Data
In this live webinar, Jamie Smith from Campaign Watch and Michael Knight from Hanapin will show you just how to finagle through what to do with lead gen vs. ecommerce accounts using competitor data, and how to spike your conversion...
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7 Tips To Optimize Your Bing Shopping Campaign
We are going to cover 7 areas of fine tuning that can help your Bing Shopping campaign dominate the marketplace.
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