When shopping campaigns are underperforming, you may need to take a step back and examine these 5 major mistakes you might be committing.
Ecommerce PPC
[New Flash Webinar!] Mastering the Art of Ecommerce Reporting with Excel
Experts from Hanapin Marketing walk you through a number of reports and calculations you can use in excel to make sure you have the most relevant and valuable information for your ecommerce accounts.
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[New webinar with Linda Bustos!] Why It’s Important To Get Ecommerce Navigation Right
Ecommerce expert and co-founder of Edgacent, Linda Bustos, dives deep into why ecommerce navigation is the most important area of your site to get right.
The Beginner’s Guide To A Full PPC Account Setup For SMB Ecommerce Clients
I'd like to present the way that I order and work on setting up an SMB Ecommerce account. My hope is to create a template of sorts for you to reference.
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6 Simple Physical Store Tactics To Boost Your Black Friday PPC Sales This Season
Black Friday sales have existed long before ecommerce was recognized. For over 50 years, stores have tried and tested ways to ensure they make the most out of the valuable footfalls, even without the luxury of measurability that PPC provides.
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Bidding Methods For Platforms Outside Of Google
How should we be bidding on the traffic being received from our ever growing Facebook budget? How about managing the money in Pinterest?
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Google Releases New Tools In Time For the Holiday Season
The holiday season is upon us and Google has some early gifts for retailers - new shopping campaign optimization features in AdWords.
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New Google Shopping Insights Tool – Treasure Or Time Waster?
While I strive to embrace Google & Bing's research tools, my opinion on Google's Shopping Insights tool was too strong to keep quiet.
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Google Analytics Cohort Analysis
The Cohort Analysis report is one of Google Analytics' newer features. This report allows you to segment your data by acquisition date, retention rate and transactions..
[New Whitepaper!] Top Ten PPC Tips for Retail Marketers
In this new whitepaper, you'll find 10 tips to assist in your PPC strategy development for your retail marketing efforts.
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The Pre-Holiday Planning Guide You Can’t Afford To Miss
Although you may still be recovering from back to school, I regret to inform you that it’s not time to relax just yet. That’s right, it’s time to prep for your 2015 Holiday Season!
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[New Flash Webinar!] 4 PPC Tips To Boost Your Online Retail Sales
In this new 20 minute webinar, Hanapin’s Senior Account Analyst, Jacob Fairclough, discusses 4 PPC tips that will help boost your online retail sales.
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