I would like to utilize exact match keywords for Google Shopping ads. Here is my strategy for making that happen.
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Ecommerce PPC
Shopping Promotional Text Being Retired For Automated Extensions
This week, Google AdWords rolled out new automated extensions for shopping ads (PLAs). This improvement came after Google noticed many advertisers were using promotional text to highlight special offers or free shipping.
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What We’ve Learned From 1 Year’s Worth Of Hourly PPC Data
We've gathered hourly performance data from 8 different ecommerce accounts. Check out our findings and what it means for you.
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How Effective Is Your Ecommerce Campaign?
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[New Webinar with Wingify/VWO!] Advanced PPC & CRO Strategies For Effective Advertising in Ecommerce
Join Visual Website Optimizer and Hanapin Marketing experts for sophisticated pay-per-click and conversion rate optimization strategies to make your ecommerce campaigns more effective.
Analyzing 10 Months Worth Of Google Shopping Search Partners Data
We’ve compiled data from many of our Shopping campaigns that have been opted into Search Partners over the last 10 months. See what our data says.
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[New Whitepaper!] Winning at Your Ecommerce PPC: 5 Strategies To Beat Out Your Competition
In this whitepaper, you'll learn 5 strategies to help you optimize, expand your reach, and find great success with your ecommerce PPC accounts.
Get More Bang For Your Buck – 6 Ways To Use Google Analytics for Ecommerce
Learn 6 ways you can make use of Google Analytics in order to improve your ecommerce PPC accounts.
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My 2015 Google Shopping Wishlist
Check out my list of the top 9 updates Google Shopping needs to in order to improve the platform and user management.
3 Tips You Need To Know Before Creating Bing Shopping Campaigns
Read 3 tips you need to know before getting started with Bing Shopping Campaigns and learn some of our insights.
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Google’s Inclusion Of Buy Button A Game Changer For Retailers
By creating a way to buy within the search engine, Google streamlines the buying process and takes work off the searcher.
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3 Areas To Analyze Before Taking On A New PPC Account
We’ll be discussing a few examples of what to look for when contemplating whether to take on a new PPC account or not.
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