We’ll be discussing a few examples of what to look for when contemplating whether to take on a new PPC account or not.
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Shopping Campaigns: How Does Bing Really Stack Up To Google?
If you’ve created Shopping campaigns in Google but have yet to breach the Bing barrier, you’ve got a bit of work ahead of you, but most of your groundwork has been laid out.
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Looking For More Revenue? 7 Ways To Profitably Expand PPC Reach
In this post we will cover 7 ways to expand your PPC market reach that we have found to be the most effective for growing volume profitably.
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New to Google Shopping? Read These 9 Tips To Own It
Sometimes it's just helpful to get an insider's view of where to focus your energy with Google Shopping and this is my attempt at doing that for you.
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[Whitepaper] Digging Deeper: New Ways To Optimize Your Google Shopping Campaigns
With the full upgrade to Google Shopping campaigns in late 2014, advertisers are becoming accustomed to all of the options and optimization opportunities that the new format offers. And with the majority of advertisers having a similar goal of maximizing...
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Your Ultimate Google Shopping Exam Checklist
Find out what to focus on as you prepare to take - and pass- the Google Shopping exam.
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Don’t Let Google Shopping Campaigns Trip You Up
This post details a couple of things to keep in mind when building and managing your Shopping campaigns.
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Volume or Return? – Where to Focus PPC Performance for Your Business
One of the key questions we ask day one is: “What’s the most important metric or goal for this/these account(s)?”
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The Real Performance We’ve Seen With Ad Customizers
You know what they are, but how do Ad Customizers actually perform? Learn how to implement them in your accounts in a way that generates your best results.
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What The Google Trusted Store Announcement Means For Merchants
The process for online merchants to become Google Trusted Stores has become much easier.
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Easy Ways To Measure The Value of Branded Campaigns
Using Google Analytics and Adwords data this post goes into detail using a client as an example of how to successfully measure the value of brand campaigns.
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A Step-By-Step Introduction to Amazon Product Ads
Learn how you can begin testing Amazon Product Ads!
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