If you’ve created Shopping campaigns in Google but have yet to breach the Bing barrier, you’ve got a bit of work ahead of you, but most of your groundwork has been laid out.
Continue Reading Shopping Campaigns: How Does Bing Really Stack Up To Google?
In this post we will cover 7 ways to expand your PPC market reach that we have found to be the most effective for growing volume profitably.
Continue Reading Looking For More Revenue? 7 Ways To Profitably Expand PPC Reach
Sometimes it's just helpful to get an insider's view of where to focus your energy with Google Shopping and this is my attempt at doing that for you.
Continue Reading New to Google Shopping? Read These 9 Tips To Own It
With the full upgrade to Google Shopping campaigns in late 2014, advertisers are becoming accustomed to all of the options and optimization opportunities that the new format offers. And with the majority of advertisers having a similar goal of maximizing...
Continue Reading [Whitepaper] Digging Deeper: New Ways To Optimize Your Google Shopping Campaigns
Find out what to focus on as you prepare to take - and pass- the Google Shopping exam.
Continue Reading Your Ultimate Google Shopping Exam Checklist
This post details a couple of things to keep in mind when building and managing your Shopping campaigns.
Continue Reading Don’t Let Google Shopping Campaigns Trip You Up
One of the key questions we ask day one is: “What’s the most important metric or goal for this/these account(s)?”
Continue Reading Volume or Return? – Where to Focus PPC Performance for Your Business
You know what they are, but how do Ad Customizers actually perform? Learn how to implement them in your accounts in a way that generates your best results.
Continue Reading The Real Performance We’ve Seen With Ad Customizers
The process for online merchants to become Google Trusted Stores has become much easier.
Continue Reading What The Google Trusted Store Announcement Means For Merchants
Using Google Analytics and Adwords data this post goes into detail using a client as an example of how to successfully measure the value of brand campaigns.
Continue Reading Easy Ways To Measure The Value of Branded Campaigns
Learn how you can begin testing Amazon Product Ads!
Continue Reading A Step-By-Step Introduction to Amazon Product Ads
As 2014 winds down, I thought it would be appropriate to take a look at the suggestions I made to PPC advertisers at the beginning of this year.
Continue Reading Reassessing My 2014 PPC Suggestions And Looking To 2015
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