AI is more than just a tech trend. It can take your advertising efforts to the next level and boost your ads’ performance. Learn how AI can enhance PPC.
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Enhanced Campaigns
5 Ways Cross-selling Adds Value for You & Your Clients
Learn how cross-selling increases the value you add to your clients while also adding dollars to your bottom line.
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CPA (Cost Per Attention)
This piece talks about attention, not necessarily how to get it but once you have it, the importance of using and caring for it in the most considered way.
Win the Mobile Bid Battle with 3 Easy Excel Reports
The battle for Mobile PPC supremacy never ends. Restock, reload, and learn how to report on three key mobile metrics you might be missing out on.
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Write Better Ads For Your Mobile Audience
Setting aside your opinion on profitability of mobile traffic, if you are going to target smart phones, then you need to write mobile specific ads.
The Top 10 PPC Hero Posts of 2013
2013 was kind of crazy. With the introduction of Google’s Enhanced Campaigns, the continued ascendance of Google Shopping/PLAs as an all-important factor in today’s digital strategy, and a steady stream of new features implemented across Google/Bing/who knows where else, we...
6 Exciting Changes Coming To Google & PPC In 2014
Thanks to the fun of Enhanced Campaigns, 2013 was an extremely interesting year for PPC. Google made a ton of changes that we all had to learn to adapt to. Looking ahead to 2014 don’t expect anything as radical again,...
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5 Quick Wins On An Established Paid Search Account
When you first launch an AdWords account, there is so much optimization to do. Realistically you could spend hours a day analyzing data and making changes that will have a dramatic impact on your account based upon the analysis you...
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Best Practices: Optimizing Your Bids By Time of Day
Ever since enhanced campaigns have come into play, bid adjustments have become the heart of any optimization strategies, and discovering the particular day and time that your target audience converts the most will enable you to increase your accounts’ performance...
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Case Study: How Spinning Out Mobile Ads Got 19% Higher CTRs
Last week I was fortunate to get to chat with Brad Geddes about all things ad testing during our #thinkPPC webinar. For those of you familiar with Brad’s work or who have seen him speak, you’ll know he has a...
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Do Mobile Preferred Ads Actually Prefer Mobile?
Enhanced Campaigns have been pretty controversial, as I’m sure you’re aware. While some of us here at PPC Hero have experienced some success due to the massive influx of mobile traffic, others are still wrestling with the total loss of...
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Dominate Your Enhanced Campaign Bid Adjustments with New Google Analytics Report
As we wrap up the first week of the official Enhanced Campaign migration and start to gather all the data we can to optimize our accounts in the brave new world of enhanced campaigns, Google Analytics comes in to save...
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