In the past year I’ve learned that not all conversions are made equal, particularly when it comes to different devices. Capitalizing on mobile traffic means going a few steps further to get into the mentality of a mobile searcher in...
Continue Reading Three Ways to Account for Mobile Traffic in a Post-Enhanced World
At Hanapin Marketing, we’ve been running 100% Enhanced Campaigns for a while now, and while we’ve seen some good things and some not-so-good things come as a results of the new AdWords model, one thing isn’t up for debate: Sooner...
Continue Reading AdWords Toolkit: Tools for Migrating to Enhanced Campaigns
Our entire agency has made the transition over to Enhanced Campaigns now, and I bet most of you out there have as well. If you haven’t, you’re probably wondering how to tackle your device bid modifiers. I came up with...
Continue Reading How To Analyze & Optimize Your Mobile Bid Modifiers In Enhanced Campaigns
Enhanced campaigns are as bad as we feared. Hanapin has migrated many of the accounts under their management and have found that performance is typically slipping; and sometimes it is even cliff diving. This post analyzes ~$1 million dollars of...
Continue Reading What One Million Dollars In Spend Has Taught Us About Enhanced Campaigns
We’re all visual learners to some extent, and that’s exactly why we’re so excited to be able to present a LIVE Enhanced Campaigns migration as this week’s webinar. Watch as Hanapin PPC experts Eric Couch and Carrie Albright dig through...
Continue Reading Watch an Enhanced Campaigns Migration Live – Free Webinar!
We get it — migrating your AdWords account over to the new Enhanced Campaigns model isn’t always as easy as it sounds. That’s why we’re hosting a free webinar during which we’ll be migrating an account live, from start to...
Continue Reading LIVE Enhanced Campaigns Migration: Volunteers Wanted
The PPC obsessed folks of the world received a bit of a win yesterday when Google announced that they will be releasing ad group level mobile bid adjustments soon. This comes on the heels of the release of enhanced campaigns...
Continue Reading Google Tweaks Enhanced Campaigns for the Better: Ad Group Level Bid Modifiers
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