Auction insights is a feature that Google launched in May of 2012 and it is incredible. It lets you see who is participating in the same auctions as you along with their impression share and some other fun metrics. I...
Continue Reading Use Google’s Auction Insights to Find Your Competitors’ Mistakes
I thought I’d write a quick blog post as I’ve been working on some ad test results this morning and wanted to share a quick set of techniques for judging winners without conversion data. Most of the time we talk...
Lots of crazy stuff has happened in PPC during 2012. Even though that’s been true pretty much every year since its launch, we at PPC Hero felt that it was a big enough year to justify its very own series. ...
Continue Reading The 10 Reports that Made Me Fall in Love with Pivot Tables
It’s a busy time of year. There are so many products you want to sell, so many bids that need to be changed, so much ad text you need to refine. We here are PPC Hero have thought that you...
Continue Reading PPC Hero’s Top Time Saving Tips During Your Busy Holiday Season
Dave Rosborough shows you how to use pivot tables in Microsoft Excel to make your PPC accounts more profitable!
Continue Reading Wasting Money In Your PPC Accounts? Pivot Tables Are Here To Help!
This week, we’ve been focused on giving you all kinds of tips and tricks with Excel to help you build out your accounts. Kayla showed you how to use Excel to estimate new account performance. Sean showed you how you can...
For the next edition of our Excel for PPC series, I’d like to show you some cool tricks I use for Excel when writing ads. 1. Use Ad Groups as Ad Titles For this to work, you need to structure...
Mounds of data, MS Excel and large coffee; these are three things that I’ve come to know and love as a PPC manager. In fact, these things go hand-in-hand with each other (some would argue about the coffee) because Excel...
Continue Reading 3 Time-Saving Techniques For PPC Managers Using Excel Filters
To start off our September PPC Hero series on how to use Excel for that next level of PPC super performance, I decided to do just that: start from the beginning! Is there a way to determine possible account performance...
Continue Reading How to Use Excel to Estimate New PPC Account Performance
For this week’s Whaddya’know Wednesday, Sean Quadlin shows you how to use pivot tables to find your PPC account’s optimal ad position.
Continue Reading Find Your PPC Account’s Optimal Average Position With Pivot Tables!
Anyone who has ever been put under pressure to build out a large account in a short space of time will know the trademark feeling of despair that can come with such a task. Luckily for us, there are a...
Continue Reading Templated Success: How To Make Your Life Easier With Excel
Pivot tables are the most excellent way to make huge sets of data digestible. Account Manager Sean Quadlin teaches you how to use pivot tables to perform ad reviews, making ad testing a breeze.
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