Conversion rate optimization is an important part of PPC management. No doi. It’s a huge factor in the ways that we chose to organize our accounts and allocate our spend. But it’s possible to see more than just conversion rate...
Continue Reading Big and Angry Landing Page Reports: Go Beyond Conversions
Keyword analysis can be a daunting task, particularly for larger accounts with robust keyword lists. Fortunately, we have a variety of tools available at our fingertips to help us digest the data at hand. For instance, AdWords offers up several...
Continue Reading How To Set Up Your Own SBS Keyword Analysis
Sometimes you're dealing with huge data sets when you run PPC accounts. This can make Excel really burdensome at times, and difficult to digest. So on this week's Whaddya'know Wednesdays, Sean Quadlin shows you how to use pivot tables to...
This week, we have been discussing a few of the ways in which Excel, that terrible and wonderful entity which tends to find its way into every search marketer’s daily life, can be harnessed to help you boost PPC performance....
Continue Reading EXCELlent Series: Making Excel Subtotals Work For You
This is part two of our three part EXCELlent series, showing you how to boost PPC performance with Excel. Yesterday, Jessica expanded on her list of Excel Tips for PPC Managers. Today we’ll be looking at how to use excel...
Continue Reading EXCELlent Series: Projecting PPC Account Performance In Excel
After realizing how popular a topic Excel turned out to be on PPC Hero, I’ve decided to expand my top 5 Excel tips for PPC managers for our week-long series on Excel! Excel is an invaluable tool for PPC management,...
Continue Reading EXCELlent Series: 5 MORE Top Excel Tips for PPC Managers
Love and marriage, love and marriage, goes together like Excel and pay-per-click… ok so maybe that’s not exactly how the song goes, but if Excel was around in 1950’s I’m sure ‘Ol Blue Eyes would have been singing those words....
Continue Reading EXCELlent Series: Using Excel To Boost PPC Performance
Today we have a guest post from one of our PPC Hero allies! Michael Wiegand is a PPC Guru & Google Analytics Consultant at Portent Interactive, a full-service internet marketing company based in Seattle, WA. In this post, Michael explains...
Continue Reading Profit per Impression: A Better Metric for Ad Testing
This post is in response to you, our readers! In case you haven’t noticed, we’ve added a box at the bottom of the page where you can write to the PPC Hero team with ideas for us to write about...
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