The following 10 Excel tips will have you zipping through data, pulling insights and making optimizations like a pro.
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Excel
Calculating Expected Lag Revenue
How do we optimize according to unfinished numbers? I've created a simple way of projecting revenue through Excel.
[On Demand Webinar!] 11 Excel Tricks To Improve Your PPC Life
In the webinar recording, experts from 3Q Digital and Hanapin Marketing talk about 11 excel tricks that are sure to improve your PPC life!
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One Excel Trick To Nail Your Budget Projections
I’m going to show you one of my favorite ways to project your end-of-month spend, in a way that accounts for some (but not all) account variables, and most specifically, dayparting.
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Are You Maximizing Your Revenue? Impression Share Reporting in Excel
So maybe you are convinced that using Lost Impression Share Due to Rank more often would be a good idea. But in what ways should we use this metric?
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3 Ridiculously Awesome Resources To Prevail Over Excel
We've put together a number of resources for Excel to help you out and send you on your way to becoming a better PPC marketer.
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The Greatest PPC Excel Function You’ve Never Heard Of
Just because correlation doesn’t imply causation does not mean it can’t lead to action or insights.
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Using Top vs Other Rather Than Average Position for Bidding
It seems as though Average Position has been proven to be a misleading statistic for quite some time now.
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Simple Budgeting Techniques Using Excel
There are many techniques advertisers can utilize for budgeting in Excel. The focus here is making sure budgeting is being done to accommodate the differences in the day of the week.
Step-By-Step Excel Reporting – A Video Tutorial
The video below explains the step-by-step on how to go about reporting in Excel. This process works if your account is structured in an organized manner at campaign level.
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[Toolkit] Become a Master of Excel!
Excel is a must-have tool in PPC. By becoming an expert in excel, not only will you save a lot of precious time through automation and shortcuts, you’ll also become better at analyzing account performance and therefore making faster and...
Finding Ad Copy Significance Levels Through Excel Testing
Constantly testing new copy in order to improve performance is very helpful. Excel can be utilized in order to help with ad copy testing.
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