Utilizing Excel formulas for bidding strategies allows advertisers to take advantage of automation and manual bidding together.
Continue Reading Automate And Manually Change Bids With Excel
Excel
30 Excel Tricks To Save Your PPC Life [Whitepaper]
PPC and Excel go hand in hand. Not only will you become better at analyzing account performance, but you’ll also save a lot of precious time by becoming savvy with Excel and all of it’s features, formulas, and shortcuts. This...
Continue Reading 30 Excel Tricks To Save Your PPC Life [Whitepaper]
Quick Keyword Tool In Excel
Do you have an idea as to what your keywords should entail, but want a quick way to come up with your list? A simple Excel formula can help with that.
Secrets To Clever And Efficient PPC Campaign Build Outs In Excel – New Whitepaper!
One of the most important things in a Google AdWords account is structure. It is incredible what a simple, clean structure can do for an account. A clean structure can help you with reporting, optimizing, quality scores, and build outs....
Continue Reading Secrets To Clever And Efficient PPC Campaign Build Outs In Excel – New Whitepaper!
Simple Tips To Enhance Your Excel Spreadsheets
It is always a great practice to revisit the basics in spreadsheets. By ignoring the basics, your spreadsheets will become unwieldy and difficult to manage.
Continue Reading Simple Tips To Enhance Your Excel Spreadsheets
Account Structure and Reporting in Excel
How building out accounts in an organized manner helps with reporting and ease of optimizations.
Win the Mobile Bid Battle with 3 Easy Excel Reports
The battle for Mobile PPC supremacy never ends. Restock, reload, and learn how to report on three key mobile metrics you might be missing out on.
Continue Reading Win the Mobile Bid Battle with 3 Easy Excel Reports
Tiny Ad Tests That Make a Huge Difference
Ad testing is important to PPC best practices. There are several ad tests that are small changes that have made big differences in my paid search accounts.
PPC Account Structuring and Campaign Building in Excel
For me, the most important thing when looking into a Google AdWords account is structure. It is incredible what a simple, clean structure can do for an account.
Continue Reading PPC Account Structuring and Campaign Building in Excel
Excel Correlation, Causation, and Optimization
Discovering why an account's performance is down isn't always as easy as a stroll through the change history. Sometimes, it takes a little creativity. Sometimes, it takes Excel.
Continue Reading Excel Correlation, Causation, and Optimization
Low Keyword Search Volume? No Problem!
"Low Search Volume" Keywords can be a problem, especially when you use embedded negatives. The solution: Excel-powered VLOOKUPS, naturally.
Advanced ABCs of PPC – Terminology & Strategies to Remember
Uncover advanced PPC terminology and concepts to keep in mind as you manage your paid search campaigns.
Continue Reading Advanced ABCs of PPC – Terminology & Strategies to Remember
