Struggling to write compelling PPC ad copy? Then follow the simple steps listed here to create attention-grabbing ads and boost your conversions!
Continue Reading PPC Ad Copy 101: How to Write Compelling Ad Copy That Converts
Experiments & Testing
Testing the Power of the YouTube Lead Form Extension
YouTube remains a strong platform and the lead form extensions make it all the more accessible. These are the exciting results of my recent lead form test.
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Is There a New Way to Fill the B2B Funnel?
We created a funnel that leads the user along the optimal path while giving them the flexibility to self educate and consume content at their own pace.
Do Display URLs Matter in Paid Search?
Does the URL displayed in your ad make an impact on performance? In this article, we are going to show you that it can make a difference.
Tracking Experiments Across Multiple Google Ads Accounts [Case Study]
One Sr. Strategist takes a deep dive into tracking and presenting test results when testing a change across multiple Google Ads accounts.
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Evaluation and Insights on LinkedIn Message Ads (InMail)
This post breaks down one digital marketer's LinkedIn InMail ad test and the resulting insights.
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Tips for Building Expansion Proposals
This post outlines a few things that “past you” can do to make “future you” look like a genius as you expand your business’s marketing plan.
Sustaining Client Relationships When Marketing Budgets Are Low [3 Tips]
Here are 3 tips to sustain the relationship between an account manager and a client when paid media marketing budgets are low.
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Facebook Ad Types: How to Choose the Best One
Facebook has many different types of ads you can use, from single image ads to video ads, but which ad type performs the best?
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Quora’s Lead Gen Ads Beta: Ready For Round Two
In our latest beta test with Quora, we found that there’s another major reason to test younger ad platforms and betas within those platforms: The personalized attention.
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A Different Way to Think About PPC Ad Copy
Google's recent changes mean a lot more characters that we get to play with, a lot more ideas that we can use but are you really taking advantage of it? Start by testing broader themes in your ads that speak...
PPC Testing: Your Key to Innovation
Being an account manager means that you are constantly walking the balance between what is ideal and what is possible.
