Explore an overview of Facebook's Split Testing tool: when to use it, how to set it up in the Ads Manager, and how to apply learnings from the results.
Experiments & Testing
Testing New Bidding Strategies Through AdWords Experiments
An overview of Google's automated bidding options along with an in-depth guide to setting up an AdWords experiment to test automated bidding.
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Statistical Significance? Who Needs It? (Hint: YOU Do!)
Because there is so much value in basing one's PPC tests on statistically significant data, here we provide you with several tools and examples of how to do it.
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Why I Tested A Facebook Audience With Zero Targeting Restrictions
Read about the scenario of a Facebook Audience without targeting restrictions that provided amazing results.
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5 Habits To Adopt To Keep Your Users’ Experiences On Your Mind
What's one HUGE factor influencing your conversion rate? User experience. Here are 5 habits that can ensure that your users are never forgotten.
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While We Conclude 2016, Let’s Talk About Concluding CRO Tests
Concluding any type of test is no joke and is filled with pressure. Today I'll review the four variables that I look at when approaching conclusion.
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In Defense Of The Lowly Display URL
This article will help you understand what the display URL is, give you 4 techniques to test and teach you step-by-step how to change the display URL in your account.
Bidding Strategies: A Pair of Case Studies
Bidding strategies are important to test. Looking at the typical behavior of the account should help choose the correct strategy to improve performance.
For The Best PPC Ads Change Your Focus
A customer doesn’t care about how long you have been in business, they care about what benefits them
Why You Can’t Just Trust Your Split Test Stats
The results achieved from stats are only as good as the person who analyzes them and how they apply their knowledge, experience and common sense.
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Tiny Ad Tests That Make a Huge Difference
Ad testing is important to PPC best practices. There are several ad tests that are small changes that have made big differences in my paid search accounts.
Why Do We Test PPC Ads?
Ad tests have you feeling blue? They're incredibly time intensive, and difficult to do well. Remind yourself why you started testing in the first place, and fall in love with the programmatic ad test all over again.
