One of our favourite talking points in the PPC industry when it comes to testing is deciding when we have enough data to judge our results accurately. On the face of it, this should be a fairly straightforward process, albeit...
Continue Reading Make It Count! How To Avoid Common PPC Ad Testing Mistakes
Deciding what match types to pursue in your accounts should be based on query data (a descriptive approach). We need to be as descriptive as possible when it comes to the ever-evolving search marketplace and the queries people are putting...
Continue Reading Get Descriptive With Your Keyword Match Types
So what it was a short month? Having two fewer calendar days doesn’t mean that the staff of PPC Hero didn’t come away with life changing lessons and insights. We now present to you the best things that we began...
Continue Reading The Seven Best PPC Lessons from February 2013
For this month’s series, we’re going to be talking about new and exciting things that you can test within the wonderful world of PPC. Take your accounts to the next level with some of these new techniques or tools. A...
For this Month’s Series, we’re going to be talking about new and exciting things that you can test within the wonderful world of PPC. Take your accounts to the next level with some of these new techniques or tools. ...
Lots of crazy stuff has happened in PPC during 2012. Even though that’s been true pretty much every year since its launch, we at PPC Hero felt that it was a big enough year to justify its very own series. ...
Continue Reading The 10 Reports that Made Me Fall in Love with Pivot Tables
It’s a busy time of year. There are so many products you want to sell, so many bids that need to be changed, so much ad text you need to refine. We here are PPC Hero have thought that you...
Continue Reading PPC Hero’s Top Time Saving Tips During Your Busy Holiday Season
I came across a very well done Lead Generation Case Study on Facebook Advertising and thought I’d share some thoughts on the company’s testing savvy: As brief background, the case study involved generating leads for an online Jiu Jitsu Course, and theys...
Continue Reading Testing Rules and Opinion Drools — Especially For Facebook Ads!
At a recent meeting between Google and one of my clients, we were presented with a staggering statistic: conversion rate increased as our average position increased in the account. Based on this data we had a simple course to chart...
Continue Reading 9 Common Issues with Data That Make Your Ad Testing Worthless
Now that you’ve used Kayla Kurtz’ amazing tips to get buy in from your clients on targeting mobile, it’s time for you to actually go out there and do it. Often, people put off targeting mobile devices with their paid...
Continue Reading You’re Closer to Being Mobile-Traffic-Ready than You Think: PPC Case Studies
Over time I’ve seen many different strategies with generating leads at an ideal cost per acquisition (CPA). The direction I see many accounts take is that there will be a “core” group of keywords that perform amazingly, a bunch of...
Continue Reading Profit Per Keyword…Beats Cost Per Acquisition Every Time
With as many tasks as PPC account managers are required to balance on their plates, the addition of AdWords Campaign Experiments (ACE) to the AdWords interface in 2010 was welcomed with open arms from many. This feature allows account managers...
Continue Reading Easier with Editor: AdWords Campaign Experiments
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