The options available for Facebook Advertising can be overwhelming, but knowledge is the key to success. When advertising in the Facebook interface, there are six targeting options, four different types of custom audiences (with lookalikes as an alternative for each),...
Continue Reading Everything You Need To Know About Facebook Advertising – New Whitepaper!
The Latest from AdWords and Bing, along with the up-and-coming Advertising Efforts on Social Media.
Continue Reading Morning Clicks: Facebook becoming a Threat to YouTube? Twitter Becoming a Store?
The new and improved look for Bing Ads came with updates to the opportunities tab, ad scheduling is now available on Facebook.
Last week it was announced that ad scheduling would be available in the Facebook interface. It works the same way ad scheduling works in Google AdWords.
Uncover advanced PPC terminology and concepts to keep in mind as you manage your paid search campaigns.
Continue Reading Advanced ABCs of PPC – Terminology & Strategies to Remember
You’re an ecommerce advertiser and you’re allocating significant media spend towards driving potential buyers to your website through Search, Display and Social. But you keep hearing that even when visitors land on your website, 70% of them are abandoning their...
Continue Reading Why You Should Do Dynamic Retargeting on Facebook
We’ve all been there: A new account comes across your desk and you get to spend the next few days digging in and finding all the flaws that you can then turn into “quick wins” for your team. But what...
Continue Reading 8 Fixable Shortcomings That A PPC Audit Would Uncover
Before you start any type of advertising, you should ask yourself, “What kind of results do I want for my ads?” While generally this is decided at the business level and part of the optimizations process, Facebook takes matters into...
PPC marketers aren’t the only ones who are often tempted to conclude “if this strategy worked over here, it should work just as well over there,” but we might be the ones who need to be most skeptical of that...
Continue Reading Be Even More Liked With This Guide: The Five Laws of Great Social Ads
Social Media Advertising can be a great way to reach a large audience of potential revenue sources with a lower cost per acquisition, but it can also be a beast to manage. How do you know which social network fits...
Account structure is something that we always value in paid search. A good structure can make or break an account. How keywords, ad groups and campaigns are divided and set up are just as important as anything else that we...
Social Media Advertising can be a great way to reach a large audience of potential revenue sources with a lower cost per acquisition, but it can also be a beast to manage. How do you know which social network fits...
Continue Reading #ThinkPPC: Why Big Brands Care About Social – And You Should Too [New Webinar]
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