January of 2014 may forever go down in PPC history as the month that Google began its crackdown on Remarketing lists. Accounts across the globe were suddenly flagged for the “sensitive” (not to be confused with “inappropriate”) nature of their...
Continue Reading 9 Solutions To Your Disapproved Remarketing Lists
Facebook recently mentioned here on their road map that Sponsored Stories will be sunsetted as of April 9th, 2014. The writing was on the walls in June when Facebook mentioned they would be focusing on Social Context for all Facebook...
Continue Reading Facebook Sponsored Stories Sail Into The Sunset
For a newer article on this topic visit: 10 Alternatives To Google And Facebook Ads For this month’s series, we’re providing a little bit of perspective on the hectic events of 2013. As we’ve left Enhanced Campaigns pretty well...
Continue Reading The 15 Ad Networks to Use Instead of AdWords
After the earthquakes in Haiti, the Red Cross raised over $8 Million dollars by text. It was big news in the online and mobile communities. The bigger news was that the Red Cross raised over $35 million combined through various...
Continue Reading How Great Social Media Increased Charitable Donations 338%
I often think about how unfortunate it was that Facebook adopted a Pay-Per-Click advertising model when it first introduced its advertising feature. Unfortunate because PPC was intimately associated with Google’s Adwords advertising model — a direct response model if ever...
Continue Reading Was Direct Response The Wrong Model For Facebook?
Facebook. To most of us (or maybe just me), it's kind of morphed in to Twitter's little brother - a brother that mainly features incredibly inappropriate comments from your extended family, as well as a steady stream of reminders that your ten-year...
When it really comes down to selling product — or selling anything for that matter — nothing beats demonstrability. If you can demonstrate the products benefits so people can see it in action with their own two eyes, you’ve got...
Continue Reading Demonstrability Is Still King In Advertising
Facebook rolled out Lookalike Audiences in early 2013. With all the recent changes Facebook has made to the ad manager and conversion tracking since then, I thought it would be worth revisiting the topic as a possible opportunity to drive...
Continue Reading Increase Conversions With Facebook Lookalike Audiences
In my opinion, people go about “user generated” ads in exactly the wrong way. They go about it the lazy way, which is to say they pitch all the work over to the users and customers and then expect the...
I’ll admit it: I used to be the guy that always wanted to get one thing straight — there was Social Media, and there was advertising on social media platforms. It’s an important distinction because a banner ad on a...
Continue Reading Social Media PPC: Advertising vs. Content Marketing
I’m always shocked at how often companies assume the existence of a really motivated and patient customer. They assume that customers coming to their Website from a mass media ad will diligently search through their drop navigation system, looking for...
Continue Reading Motivating Customers With Your Facebook PPC
You may place Facebook ads to your Website hoping to drive traffic, but let’s face it, you’re probably not really interested in traffic — you’re probably interested in sales! And that means traffic for traffic’s sake can be an expensive...
Continue Reading Why You Should Be Focusing on Qualified Traffic
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