A few months back, The Ad Contrarian — a hardcore skeptic around Facebook ads, if ever there was one — wrote the following about Native Advertising [emphasis mine]: Nobody seems quite sure what they mean by native advertising. But I...
A Sign-Out Page Ad Worthy of Any Magazine or Print Advertising Competition
Let’s face it, while the digital advertising industry continues to grow, and while they Pay-Per-Click ad model has proven hugely successful overall, digital advertising in general is generally viewed as a creative backwater. Digital, in other words, isn’t where the...
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Now Available: The 2013 State of Paid Search!
You wanted it, you participated in it, and now you get to see the results! Our report on the 2013 State of Paid Search is now available for download, and as always, it’s based on your answers to our Hanapin...
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What If Your Pet’s Life Depended On The Success of Your Ad?
The title of this post is based on two things: the classic National Lampoon cover, and a mental “exercise” from direct response legend Gary Halbert. The cover is self-explanatory, but the mental exercise runs along these lines: “What would I...
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A Great Facebook Ad Deserves an Equally Great Landing Page
I’m definitely a hotdog enthusiast, frequently having a couple for lunch. I mean, what’s not to like: they’re easy to make, taste good, and are nicely filling with a good balance of protein to carbs. Of course, the not to...
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Do Your Ads Make People Feel Cheated Before They’ve Even Bought From You?
I’m a HUGE proponate of interesting, compelling photos with lots of story-appeal and visual intrigue. So I was excited to see this ad pop-up in my newsfeed: But then I was deeply dissapointed. Believe it or not, the COPY for...
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Facebook As Image and Brand-based Advertising?
So… the percentage of products actually bought online varies depending on who you ask and what items they include and exclude. Do plane tickets count? What about groceries? But a generally accepted estimate is somewhere in the 8 -10% range...
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Facebook Reports Get an Extreme Makeover
Facebook has finally decided to make our lives in the PPC world a little easier for a change with the recent updates to the Reports in the Facebook Ad Manager. Facebook now allows you to select all the columns you...
PPC Hero’s Social Media Report Card [Infographic]
Social networks offer up an entirely new world of PPC advertising opportunities, and they offer online marketers the chance to do and see things we haven’t been able to do in the past. That’s definitely a good thing, except where...
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Eight PPC Tactics That Are Hiding in Plain Sight
We’re presenting a list of some PPC hangouts that you should reconsider and spend some more time in. Don’t let your eyes gloss over these hidden gems; your accounts will be better for it.
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Ads That Snatch Defeat From The Jaws of Victory
This column frequently discusses Facebook Ad imagery simply because an attention grabbing image is crucial to ad performance — if the image doesn’t get the audience to stop and skim the headline, there’s no chance for the copy to do...
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What You Can Learn From The Onion’s Facebook Marketing Strategy
So, I was busy scrolling through my newsfeed when I saw that The Onion Fanpage shared a link with me: And it worked. I smiled and clicked to read the rest of the satirical story. But then I wondered, how...
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